I've been a freelance writer since 1993. I've written everything from case studies to, to ebooks, to simple web (SEO) articles for clients and I can say without a doubt that if you are new to this career, specializing in SEO content writing is one of the easiest ways to start landing jobs.
FYI, following are just some of the types of writing jobs freelancers tackle and/or specialize in.
Overview: Types of Freelance Writing
Social Media Writing
SEO Articles / Web Content
Direct Mail Copy
Why SEO Content Writing Is an Ideal Niche for New Freelance Writers
Following are three reasons, in my opinion.
1. The Need Is There: Content marketing has made the need for copy greater than ever.
In case you don't know, content marketing is any type of marketing that involves the creation and sharing of media and published content to get customers. This includes everything from web articles, to white papers, to case studies, to videos.
You see, how companies market online has shifted away from direct selling via, for example, an ad. Today's tech-savvy consumers want upfront information before they purchase. This is why so many of them do web research before making a purchase. Proof?
GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.
According to the study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase. [Source: Study: 81% research online (http://www.retailingtoday.com/
This means the need for web copy, sales copy, white papers, infographics, blog posts, newsletters, etc. is greater than ever.
2. Can Get Started without Experience: Unlike a lot of niches where you have to have a defined set of skills and experience (eg, case study writing), writing SEO content (http://www.seowritingjobs.com/
While many slam these sites for their "low pay," others are grateful they exist to give them some experience and the ability to earn some income right off the bat.
As stated earlier, I've been a freelance writer since 1993. I stumbled upon SEO writing in 2007, when it was still a relatively new niche. Now, it's practically the only type of writing I do for clients because the need is so great. So if you're just starting out, it's a great way to start landing jobs quickly.
About the Author: Yuwanda Blackk is the owner/operator of New Media Words, an SEO writing company. She's also the publisher of a niche blog on this type of technical writing – SeoWritingJobs.com. Ms. Black says, "With formalized SEO copywriter training (http://www.seowritingjobs.com/