“As the region's premier event for the broadcast industry, CABSAT has proved to be a must-attend for ViewSat. It is the ideal platform for us to highlight the aggressive expansion that we've had across the region over the last 2 years,” said Safia Rana,Head of Sales and Marketing at ViewSat. “In addition to highlighting our commitment to the local market though our attendance here, we intend to use this opportunity to further build on our world-class portfolio of broadcast services. The demand for OTT is something that we are eager to capitalize upon and identifying market leaders with whom we can build successful partnerships with in this area is a prime focus for us.”
ViewSat has emerged as a strong contender in the MEA broadcasting industry and, through its extensive investments in technologies and partnerships, is positioning itself as a one-stop-shop for all broadcast needs. This year, the company plans to establish new regional offices to help grow its footprint and will increase its engagement with customers to drive uptake of its cost-effective live solutions across the Middle East.
At CABSAT, the company also intends highlight its expertise in enabling regional customers expand their content distribution into new markets such as North America. Through its partnership with Intelsat, the company has secured capacity on the Galaxy 19 satellite, permitting its customers to target an audience of over 7 million viewers in North America. With this service reaching 33% of all U.S. Farsi speakers and 28% of all U.S. Arab speakers, ViewSat is keen to help its regional customers tap into this huge area of opportunity.
As a celebration of the company's success in North America and to commemorate the 20th anniversary of CABSAT, the broadcast specialist will host daily prize draws. Additionally, attendees expressing interest in the ViewSat's broadcast capabilities in North America will stand a chance to win a luxury Longchamp bag.
“We look forward to another successful run at CABSAT. Following a year of very strong performance in the region, it will be easy for us to convince our customers and partners of the benefits and value that we can offer,” concluded Safia Rana.
ViewSat is one of the fastest-growing operators within the global broadcast and transmission services industry for television and radio channels. Launched in 2006 to provide digital satellite services to private broadcasters in Sub-Saharan Africa, the company is now active across the global marketplace with operations in the Middle East and North Africa, Asia, Europe and North America and Sub-Saharan Africa. Headquartered in the UK, ViewSat operates a series of satellite broadcasting platforms, supplemented with a dedicated fiber network, teleports and playout centre to provide a high-quality infrastructure for customers’ digital satellite broadcasting. Our outstanding reputation for quality and reliability has been built on consistently excellent network delivery and on the high-calibre of expertise and advice that we share with our customers. For additional information, please visit www.viewsat.eu