SYNTHA-BAG™ is a new sporting device that has been developed to assist users in the offensive and defensive developmental skills in boxing, kick boxing and mixed martial arts. The Product's goal is to provide a safe and portable striking device that will assist in the development of techniques in various combat sports, while giving the user a means to lose weight, sculpt their physique and maintain a healthy lifestyle through its various exercise routines. The innovative lightweight, yet durable construction of the portable device boasts no drilling required and easily assembled or disassembled anywhere.
Bobby Johnson, CEO of Energy Equity Corp said, "We are very excited to be launching our showcase product via direct response television in the United States, and feeling confident that partnering with GVP Digital Media will give us the edge for a successful campaign."
GVP Digital Media, a leader in Direct Response Televison, will begin to actively market the SYNTHA-BAG™ through their media contacts and network of brokers, sales consultants and agents. While high-profile athlete and spokesperson endoresment agreements are expected to be finalized with Energy Equity Corp shortly, GVP plans to begin test marketing the SYNTHA-BAG™ in a National radio campaign, followed by a media test through National television exposure.
"We are extremely excited to be partnering with Energy Equity Corp’s SYNTHA-BAG™,"
Kelly Richardson, COO of Energy Equity Corp added, "After the initial launch, we’ll be offering additional products as line extensions which will broaden sales and help build the brand."
With a production agreement inked between Energy Equity Corp and GVP Digital Media, script writing is underway and production is scheduled to commence within 45 days. In an interview, Johnson said "Product development took a while, but with building a solid team internally and forming strong partnerships externally with key players, marketing the product is moving along comfortably fast."
Its been heard over and over again by several people throughout the development phases of this device, that this is one of those products that will sell itself. Consumers can expect to see the Infomercial Campaign by fall, when the SYNTHA-BAG™ becomes available for retail purchase. Energy Equity Corp.'s executives have stated that they expect a strong response initially and are preparing for positive momentum rolling into the 2014 holiday season.