Parle’s biscuits and snacks are a preferred choice across India and Rusk has been introduced to provide its consumers with their favorite tea time snack. Parle Rusk is available across India. The packaging has a contemporary look, giving it a distinctive and attractive place on every shelf.
Mr. Shalin Desai, Group Product Manager, Parle Products said, “Rusk is a big category in India, readily available in local bakeries across the country. Currently the market is largely dominated by unorganized players. Within the organized sector there is just a single national player monopolizing the market and we see this as a big opportunity to offer the finest quality product which our consumers will relish.”
Parle Rusk is available across India in pack size of 200 grams, priced at Rs. 25.00.