Why do I say quickly? In a word….technology!
In short, if you are a business, your product or service is no longer enough. If you are a job seeker, merely having a resume is not enough. Presentation, presentation, presentation. Image is truly everything. By image and presentation, I do mean Customer Service. Ideally, we must be able to first attract and then hold the attention (i.e. loyalty).
Image is the new Customer Service. What does that look like for you or your business? The measurement is results. In the business environment, whether retail or a service organization, firstly, your printed materials are the face of Customer Service. Afterwards, when a customer steps into your store or company, everything about your image becomes that face. Your employees are the face of Customer service and so on. Noticed, I have not mentioned the thing you are trying to sell yet.
Your business must provide more than a product or service. It must provide an experience. Few businesses today make you remember them for good reasons! Few develop repeat business. I consider myself a bit of a professional customer. I am a business provider who thinks like a customer, ALWAYS. As a customer, if I do not enjoy the experience, I will not likely patronize your business or service.
I bought my first luxury car from a dealer in PA even though my local dealer was only 20 minutes away in southern NJ. The salesman lost the sale because of an over-confidence in the brand. He did not feel obligated to sell me the car because he believed “it sold itself”. Instead of a customer, I felt like a charity case. So, I left in search of an experience. Five weeks later, the PA dealer delivered my brand new car to my front door, 75 miles away from the local dealership. Additionally, I have recommended this dealer to others who now purchase their cars exclusively from this location. See where I’m going with this?
Customer service is not just for businesses, but for individual professionals too. For the job seeker, the hiring manager, recruiter, HR manager, etc. is your customer. Everyone we touch in business should be thought of as a customer.
For the job seeker, the resume and cover letter must make it to and beyond the gatekeepers. This is not as easy as some naively believe. Those who are lucky enough to escape “Recycle Land” are selected for an interview and the real selling begins.”
Further says, Juanita Price, “some really great talent is often passed over even though they are a PERFECT match for a particular position. The problem isn’t the candidate, but it is the resume and the cover letter. As a former HR professional and Corporate Compliance executive, I have seen some really pretty resumes, but the ones that get my attention are those that are not just cosmetically attractive, but they are structured and worded in a way that allows me to QUICKLY scan them (in seconds) to determine if I am looking at a potential match for my position.
Most job seekers prepare their own resumes and unfortunately, do not know what truly attracts a busy decision maker to pick up their resumes. In today’s competitive job market, your resume/cover letter is currency. It is a critical element in one’s livelihood and it’s worth it for individuals to invest in a professional resume and cover letter that is worded to increase their chances of standing out in search engines, resume repositories, a Hiring manager’s desk, email, etc.
Power MeetUPS exists to help businesses and professionals magnetize their audience and as a result, increase their competitive edge in the marketplace.
If you are a BUSINESS, we tend to look at the product or service last. We first look at all that supports these things, i.e. business model, sales/marketing strategies, advertising, customer service appearance, morale of employees, etc. We then sculpt training or consulting to address improvement needs. These can be departmentally focused or corporate-wide.
For INDIVIDUALS, we may address things such as appearance, verbal skills, the resume, career portfolio, press kit, etc.”
Power MeetUPS connects strategy with vision. That’s what we call a Power MeetUP.
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