According to Beck, "Everywhere you turn, there seem to be new reasons for the spread of head lice ranging from 'super lice' to the trend of schools toward dropping 'no nit" policies to the fad of 'selfies" whereby teens take pictures of themselves with their head in close contact. We are certainly seeing steep rises in the number of calls we are getting from parents in the Bay Area who are frustrated by their inability to kill the lice in the child's hair. We have established ourselves in the area as our doctor-directed protocol works every time."
In the Bay Area, LiceDoctors operates in San Francisco, Marin, East Bay, South Bay, and the Peninsula. With the new expanison, LiceDoctors has added sixty new towns and cities to its service area. In Marin County, additional towns that may receive LiceDoctors in-home service are Black Point, Dillon Beach, Escalle, Fairfax, Hilarita, Inverness, Kentfield, Larkspur, Manor, Muir Beach, Murray Park, Nicasio, Ross, San Anselmo, San Veneita, Stinson Beach, Sleepy Hollow, Terra Linda, and Tomales.
In East Bay, the company now treats people in their homes in Antioch, Castro Valley, Crockett, Diablo, Dublin, Emeryville, Fremont, Hayward, Livermore, Newark, Oakland, Piedmont, Port Costa, San Leandro, San Lorenzo, San Ramon, Sunol, and Union City.
In South Bay, LiceDoctors has expanded its service area to include Capitola, Hollister, Los Gatos, Los Altos, Los Altos Hills, Monte San Juan Bautista, Santa Cruz, Sereno, and Watsonville.
On the Peninsula, LiceDoctors has added the following cities to its coverage area: Atherton, Brisbane, Colma, Daly City, East Palo Alto, Foster City, Half Moon Bay, Menlo Park, Pacifica, Portola Valley, Redwood City, Redwood Shores, San Bruno, and Woodside.
These areas join the previous treatment areas of Sausalito, Mill Valley, San Rafael, Novato, Corte Madera, Tiburon, and Belvedere in Marin County and El Cerrito, Kensington, Hercules, Pinole, San Pablo, Pleasant Hill, Walnut Creek, Danville, Lafayette, Moraga, Berkeley, Albany, Montclair, Rockridge, Laurel, Alameda, Pleasanton in. East Bay.
The areas that comprised South Bay had been limited to San Jose, Campbell, Saratoga Palo Alto, Mountain View, Sunnyvale, Santa Clara, Menlo Park, Cupertino, and Milpitas. The Peninsula areas served prior to the expansion were Burlingame, Milbrae, Hillsborough, Los Gatos, Redwood City, San Mateo, Pacifica, Belmont, and San Carlos.
Beck says that "more and more parents understand the benefits of bringing in a professional to address lice problems. For a parent who has never seen a lice egg (nit) to have to tackle a head of hair that is filled with nits is a challenging prospect. The nits camouflage and can be tiny. If any nits are left behind in the hair, they will eventually hatch, and the cycle will continue. In addition, we all know that children don't always cooperate with mom or dad, but tend to sit better for a professional. We often get calls from parents who are literally pulling their hair out in frustration."
One such mother in Walnut Creek recounted how she was fairly calm upon learning that her twin daughters had lice. She set to work applying products, combing, and picking out nits. "After 2 weeks of this, we continued to see nits. It felt like everyday, I would pull out 20 nits and think we were done. The next day, there would be 20 new ones. Finally, I got smart and called LiceDoctors as my friend had been very happy with their service."
According to Beck, "Lice are not a new phenomenon and will likely be around for many years to come. We want parents to know that they are not alone. We can help them and now will be available to help an even wider area of homes in the Bay Area."
For same day service, call LiceDoctors in San Francisco's East Bay at 510-269-8043. In South Bay area of San Francisco, call 408-599-3198 and in Marin County and the Peninsula, LiceDoctors can be reached at 415-578-1245 or find LiceDoctors online at www.licedoctors.com.