Although Shoreline is just 3 years old, founder Joe Sernio seems to find success in whatever ventures he sets on. He owned and operated 455 Restaurant Bar & Lounge in Jersey City at just 21 years of age, along with his Uncle and twin to his father, John Sernio. Joe joined his uncle after the passing of his father and previous co-owner, Joe Sernio Sr. His father taught him the values of a strong work ethic and to go after what he wanted. While operating the restaurant Joe studied web design at The Chubb Institute and quickly developed a keen interest and understanding of the field. This brought him to design for Marc Ecko and G-Unit Clothing in New York City. While in New York, Joe soon added acting to his resume and quickly became known for his work on As the World Turns, All My Children, Rescue Me and a number of notable independent films.
His success earned him the honor of receiving the Pastorelli Award for acting at the 10th annual Garden State Film Festival. Joe received the award with the late Clarence Clemons and actress Lanie Kazan. This brought Joe back to the Jersey Shore where he grew up. Soon after he founded the company which has become his truest passion along with acting, Shoreline Media.