New DraftKings App Challenges the Fantasy Sports Enthusiast to put his Money where his Mouth is
Local Play feature lets sports fans instantly prove their fantasy sports dominance
[Boston, MA. March 3, 2014.]
Operating via Bluetooth and Wifi, the proprietary Local Play app feature allows fans the opportunity to start a fantasy sports game wherever they want, simply by opening the DraftKings app in proximity to their friends and fellow players.
"Local Play is the only fantasy sports application that allows people to play for cash instantly with their friends and win," Paul Liberman, cofounder and Chief Marketing Officer said. "The live sports viewing experience is often as much about celebrating friendship as it is about viewing the actual games. The multitude of in-home and sports bar gatherings attest to the fact that watching sports is just more fun when it's social. The Local Play feature is an example of how DraftKings designs our mobile products around this principle, consistent with our mission to make the live sports viewing experience even more exciting."
With one million players across their mobile and online properties, DraftKings has quickly risen through the daily fantasy sports ranks. Year over year growth has been 10X, and the average player spends more than four hours a week playing across their properties.
"The DraftKings app is another example of how we endeavor to always push the boundaries on innovation in product development. DraftKings has always been a pioneer in the daily fantasy sports industry, with a consistent track-record of releasing exciting never-before-
"DraftKings has been a juggernaut in the fantasy sports industry, rising in 18 short months to being a leading provider of daily fantasy sports. We're a company of sports fans, developing the companions that sports fans want," said Femi Wasserman, Vice-President of Communications.
For more information about DraftKings, please visit www.draftkings.com.