The building wrap celebrates the Ram 1500 being named Motor Trend’s “Truck of the Year®” in 2013 and 2014, marking the first time any vehicle has won this prestigious honor for two consecutive years.
Motor Trend gave the unprecedented honor to the Ram 1500 in December 2013. Motor Trend’s judges ran nine contenders for the Truck of the Year honor through a series of tests, and when the votes were cast, the Ram 1500 emerged the winner.
“Half-ton truck customers have been asking for a diesel engine and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy, but also 9,200 pounds of towing capacity,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win Motor Trend’s Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road.”
The image on the wrap is that of the front end of a 1500 coming across a truss bridge. The wrap is located on the west side of the Headquarters Tower facing the main entrance to the company’s Auburn Hills Complex and Interstate 75, which carries more than 140,000 motorists past it each day.
Ram Truck advertising agency, The Richards Group of Dallas, designed the image and IM Branded of Rochester Hills, Mich., produced and installed the building wrap.
Building Wrap Facts
The building wrap covers 10 floors of the 15-floor Headquarters Tower
The entire Ram 1500 building wrap is 145 feet wide and 155 feet tall
The Ram 1500 image is 40 feet wide by 55 feet tall and takes up four floors of the building
The truck grille is 40 feet wide by 15 feet tall, the windshield is 18 feet wide by 4 feet high and the headlights are 5 feet square
The Ram 1500 “Motor Trend Truck of the Year Back-to-Back Champion” banner at the top is 40 feet wide by 80 feet tall
The wrap took four days to install
About the Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.
About Gary Mathews Motors
Gary Mathews Motors is a Premiere Dealership with Over 40 years of Proven, Professional, Personal Service, Providing a Quality Product for All Customers.
Gary Mathews has been an ardent supporter of the troops from Ft. Campbell, hosting benefit golf tournaments, and offering special pricing and financing to all active U.S. Military Personnel. Gary Mathews Motors offers Middle Tennessee and Western Kentucky, The Best in Quality on All Chrysler Jeep Dodge Ram Brands and Pre-Owned Vehicles... Dealership Financing is Available....
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