Cardeck launched just short of a year ago and has rapidly become a hit with dealers and buyers across the country due to their fresh take on the used car search. From the offset you will notice the website is clean and fresh, the focus here is on the search not on third party advertising, there are a number of options helping buyers to narrow down the searches returned enabling them find the perfect car to fit their needs. Cardeck already had a comprehensive set of tools to help buyers do this but have recently added to these options allowing buyers to hunt down dealers by their customer service levels as awarded by Cardeck users who purchased a car via the site. Users will be asked to rate the dealership based on their product knowledge, professionalism, customer service and of course the vehicles quality. Another new option is to search for cars that have recently been reduced, giving the users a drop down to chose how much they of a reduction they are looking for.
In their recent changes Cardeck listened to the feedback of its users, something that they were asked for time and time again was the ability for private sellers to be able to list their cars for sale on Cardeck. They have listened to this and very soon the option will be available absolutely free of charge to private sellers. This is of course also fantastic for dealers as it will drive traffic to the site as the number of cars listed on the site increases.
As well as front end changes Cardeck have also made a couple of changes to assist dealerships who advertise their stock through them. These include some tweaks to the dealer dashboard and analytics to now show IP and postcode search analytics. They have also introduced a group page for all dealer groups. All dealerships who advertised on Cardeck already have their own dealer page which shows there stock and all their contact details and services offered at the branch this will also soon show their dealer rating. The dealer group pages show all the branches and have a link to their pages, as well as displaying the number of cars listed and a company bio.
Quote from Cardeck's director, Roman Danaev “We have seen an extremely high growth over the past 6 months and huge interest from dealerships as they see the most large and well known brands such as Listers, Lookers, Arnold Clark and Stoneacre are joining Cardeck. We have recently released a number of improved features giving customers great tools and filters to make finding their dream car that much easier. The next logical step will now be to head down the mobile route with the creation of a mobile app, and making Cardeck yet more social.”
Notes for Editors
On the 1st of March 2013 an automotive website connecting people across the country to their dream used car went live, this website was cardeck.co.uk. In little under a year Cardeck has gone from strength to strength managing to surpass competitors which have been running longer such as raccars.co.uk and driving.co.uk. They are now the 6th biggest car advertising website by volume with over 100,000 cars listed by over 580 Car dealerships across the U.K. Cardeck offers clear simple pricing for dealers at £90 per site per month which includes unlimited picture uploads for every single car they list.