Have a plan. This doesn't have to be some massive 50 page marketing plan, outlining every detail of your fitness marketing strategy. Keep it simple. Take out a piece of paper right now and create three columns with the words May, June, and July across the top. Now write down 5 marketing strategies you can do during those months. Maybe in May you can run a "Summer for free" campaign. Prospects pay a full enrollment fee, sign a one-year agreement, but you delay their first payment until August. In June, run an offseason youth athletic camp. In July, run one charity event every week to get the community to come get involved for a good cause. In all three months you can have things like: Send e-mail newsletter twice per month, post a fitness tip on Facebook every day, run a unique referral campaign. Your plan can always be tweaked as you go, but it's important to have a foundation from which to work. If you fail to plan, you plan to fail. It’s very clichéd, but very true.
Make sure your website is interesting & effective. You should always post new fresh information on your website at all times. Not only will your web visitors have a reason to visit your site more often, Google will love your website also! The most important component of search engine optimization is having fresh relevant content on your site. Post a few new fitness or nutrition or wellness articles each month. Have an opt-in form to capture visitors' email addresses on every page of your website (at minimum your home page), and have plenty of Facebook and social media buttons and links. You may not think of this as fitness marketing, but your audience is hungry for quality information that will help them reach their goals and will be more likely to buy from a trusted resource that provides them quality information and guidance.
Set up autoresponders and send quality emails. When someone does opt in to your email list from your website, what then? Well you'd better send them some good information right away. Make sure you have an autoresponder set up that will send them the information they're wanting. Additionally, don't stop with just your web visitors. If you have a client who cancels, or a new prospect that joins, or a member who upgrades their membership, they should be put into an autoresponder to receive customized information relevant to that situation. You set this series of autoresponders up once, then let automation run its course. The return on your fitness marketing efforts is sweeter when you can do it once and let it run on autopilot without having to lift a finger!
Stop wasting time on social media. We all know that "I'll just spend a moment on Facebook", turns into a 2-hour time suck. We can fool ourselves that this time is part our fitness marketing plan, but it shouldn’t take that long, and we know it. Automate your Facebook activities. You know you should post something every day, so take those two hours and write out 30 short fitness or nutrition tips and have them ready to cut and paste every day. Get on, post, and get off. Don't waste valuable time on Facebook...or Twitter...or whatever the latest trend is.
Create an army of salespeople in your community. When I was first starting in membership sales, and I didn't have a marketing budget, I recruited every local business to help me get the word out. From payroll stuffers and lead boxes to Lunch and Learns and special offers for their customers, I was very aggressive in integrating my fitness marketing efforts into business partnerships. Why? Because LEVERAGE is the only way to get ahead in the fitness business. I would scratch their back, and they would scratch mine. I leveraged the relationship and I got results. If I visited 50 businesses in town (less than two per day) and over the course of the month each relationship got me just two new members, that's 100 new members per month! Typically with zero marketing budget. So you can either spend $10,000 on a direct mail piece to acquire 100 new members (maybe), or you can have 50 businesses spreading your message. And the best part is that you establish the relationship just once, but their efforts continue month after month.
For more information on Curtis Mock’s fitness marketing strategies and how his company can handle the above tips for your business, call 904-807-5950 or visit http://www.ultimatefitnessmarketing.com.