U-Lace Launches THE SNEAKER GAME - a Hot new Sneaker Inspired Comic Strip

ROCHESTER, N.Y. - Feb. 28, 2014 - PRLog -- U-Lace Sneaker Customizing Laces announces the release of its new comic strip THE SNEAKER GAME which will debut on its http://www.U-Lace.com website on Saturday March 1st.  THE SNEAKER GAME is a strip about people/characters who love sneakers and generally, most things about the $60 billion sneaker industry.  "For many, sneakers are a game," said U-Lace Founder & CEO Tim Talley. "Collecting, trading, getting hold of limited editions, it's a complex and exciting game we play."

THE SNEAKER GAME will follow the lives of 14 key characters but the best thing about the strip is that U-Lace wants fans to submit strip ideas and even write themselves into the strip.

"This strip belongs to our fans" said Talley, "we are the initial creators and writers, but our goal is to have the voice of our readers take over."

THE SNEAKER GAME is written by Tim Talley and Drawn by Catalino.

About U-Lace:

Named the top trend product in Japan and sold in 50 countries, U-Lace is the world’s first and only modular, customizing lacing system for sneakers. U-Lace gives consumers quick and easy access to the sneaker customization trend. U-Lace targets consumers ages 5 to 35.

U-Laces are elasting shoelace inserts that empoers wearers to lace sneakers in multiple colors and patterns.  U-Lace pop in and out with ease which means users can swap out colors and change patterns as often as they wish.  Once laced with U-Lace lace-up sneakers instantly become slip-on's. To see sneakers laced live with U-Lace, visit http://bit.ly/NCoDR7

U-Lace gives artistic power to consumers so they can customize their sneakers, hook-up and coordinate with team colors, school colors, fashion colors. U-Lace transforms sneakers into a wearable, one-of-a-kind piece of art, again and again. For more information about U-Lace, visit http://www.U-Lace.com, http://www.facebook.com/u-lace or http://www.twitter.com/U_Lace or instagram at http://bit.ly/1lp45Ku