Their revolutionary new business is the only independent source for mortgage consultation and assistance. Bayton and Lowman are experienced mortgage professionals who are using their expertise to provide insider information—
The Good Faith Review strives to make lending fair and transparent, similar to the way CarFax.com facilitates the car buying process. The home finance process is littered with potential “landmines,”
The unique services of The Good Faith Review not only make lending fair and transparent, but they can also help borrowers avoid serious mistakes and predatory lending. This is an important benefit in an industry where the average person completes three or four mortgage transactions in their lifetime. Yet, many of them do not understand all of the details of their loan, Bayton says. Typically, borrowers either don’t shop around enough or don’t know what they should be considering when comparing loan offers. Often, they rely on their loan officer and/or Realtor—both of whom receive financial compensation from the deal, and cannot help but to give biased advice.
Worse still, some borrowers resort to asking family and friends for mortgage advice, which can be a mistake. “The fact is that these people they use for help are not any more knowledgeable than they are themselves,”
However, with The Good Faith Review, homebuyers can have a knowledgeable, impartial professional working on their behalf. The company’s business model is built 100 percent around the concept of independent advising. The Good Faith Review does not partner with banks, mortgage companies or lenders, so it has no financial interest in the borrower’s mortgage transaction. Nor does it sell information to generate mortgage leads. “Customers can feel confident when working with us that we can advise honestly and with no “hidden” agenda,” Bayton said. “We have no reason to steer the client in any pre-determined direction.”