PRLog - Feb. 27, 2014 - CLAPHAM, U.K. -- Product design & procurement specialists Matrix APA, have announced the launch of their new division dedicated to designing and producing private label costume jewellery. This expansion responds to the demand from their existing portfolio of global high-street retailers, including New Look, John Lewis, Next, Forever 21 and Topshop.
As part of the expansion, Matrix APA has employed new design, sourcing and merchandising expertise across its London, Hong Kong and China offices. An initial library of 500 designs has been developed, and they expect to add another 3000 to this collection before the end of 2014. Inspiration has been taken from Korean, Japanese and South American cultures and the response from clients has already prompted first orders being placed.
To accommodate the new department, Matrix APA has recently moved to new 6000 sq ft offices in Clapham, London. The new property consists of two showrooms and a dedicated library of over 20,000 product samples across multiple categories, where they welcome retailer buyers to shop until they drop.
CEO Charlie Bradshaw comments;
"In this competitive industry it is imperative to design and manufacture new, quality trend led products whilst keeping an eye on profitability and commercial viability. With our fantastic creative teams in London and operational proficiency on the ground in the Far East, we are always able to create, source and deliver best-selling product for retailers around the world. We are therefore delighted to be able to translate our methodology and know-how to deliver high-street fashion Jewellery to all of our clients including Forever 21 who have just placed their first order with us in this category’’
Matrix APA have been utilising their trend intelligence, to produce consumer goods for blue chip global retailers and brands across multiple categories since 1996.
For more information visit http:www.matrixapa.com