Social Media Expert to Speak at PAAHCR Meeting

CAMPBELL, Calif. - March 10, 2014 - PRLog -- Philadelphia, Penn. – Feb. 25, 2014 – Kasey Sixt, vice president of emerging media at CKR Interactive (http://www.ckrinteractive.com/), a global recruitment marketing agency, will be presenting at the Philadelphia Area Association of Healthcare Recruiters (PAAHCR) Meeting on March 19, 2014, at the Fox Chase Cancer Center.

Sixt’s presentation, “Show & Tell,” will focus on video and otherwise visual communications on the internet. The lecture acknowledges that today’s job market expects compelling visual content to inform, entertain and connect with candidates; as a result, organizations are using social media to “show and tell” their employer story. Sixt will describe how visual communication helps organizations emotionally connect with job seekers and creates a call to action that will attract qualified talent.

“In my experience, telling a compelling employer story through visual media is a must in establishing a vibrant online presence,” says Sixt. “In the last 12 months, all of the social channels have become more visual; developing a visual strategy is imperative to help employers effectively reach talent.”

PAAHCR is Philadelphia’s chapter of the National Association for Health Care Recruitment (NAHCR). PAAHCR connects and supports healthcare recruiters through programs of advocacy, education and professional development. The organization also promotes proper healthcare recruitment ethics, serves as a healthcare recruitment resource and fosters the advancement of careers in healthcare.

About CKR Interactive

CKR Interactive is a global recruitment marketing firm that helps organizations solve complex recruiting and retention issues through strategic communications with specializations in employer branding, marketing strategy, interactive development, social and emerging media, and custom research. Our consultative approach delivers tailored programs that allow companies to attract and retain top talent.