Reade has more than 15 years experience of working in the EMEA technology channel and has a flair for increasing channel sales across Europe. Prior to her appointment at Tintri, Reade was responsible for driving European channel sales at Whiptail. She has also worked at EMC, Veeam and was one of the earliest members of the VMware EMEA team. As such she has a proven track record for launching and managing successful channel programmes.
Tintri’s solutions are at the leading edge of storage for virtualisation and cloud environments and were designed from the ground up. Reade has been appointed to develop a network of complementary value added resellers (VARs) and distributors across EMEA. The partnerships will maintain Tintri’s growth strategy and support its partners both commercially and technically.
Reade said: “Today’s customers have very different storage requirements than they did five years ago. With tier 1 enterprise apps and databases being increasingly virtualised, customers are demanding intelligent, high performance storage, that’s simple to manage and cost effective. We are looking for a selective group of quality channel partners throughout EMEA that will grow with Tintri and specialise in its application-
Doug Rich, Vice President EMEA, Tintri, said: “Reade is highly experienced when it comes to channel sales and we are confident in her ability to drive Tintri’s growth throughout all EMEA regions. We realise that many partners are increasing their product portfolios to meet customer requirements, and we are seeing many traditional software partners looking to include a storage offering. These partners want to sell solutions, not just individual products, and they look for technologies that are impactful, differentiated and easy to implement and manage. Reade is now tasked with attracting new partners who can see that out partner programme enables them to achieve healthy margins.”
Tintri Zero Management Storage™ helps IT organisations eliminate storage complexity, minimise costs and scale their virtualised environments. Designed from the ground up for virtualisation and cloud, Tintri addresses the mismatch between storage and virtualisation with the industry’s first VM-Aware Storage architecture. Together, Tintri VMstore™ and Tintri Global Center™ improve performance by as much as 10x, make virtualisation predictable and easily scalable, and enable higher IT productivity – all while slashing costs. Production-proven in hundreds of global enterprises, Tintri helps customers such as AMD, F5 Networks and Kawasaki Motors maximise their virtualisation investments. For more information, visit www.tintri.com and follow us on Twitter: @tintriinc.