Advantages of Social Media Marketing

Feb. 26, 2014 - PRLog -- If you are in business and have a website (which is a must), in order to take advantage of your market and reach customers, using social media marketing strategies is vital.  Today growing your business without social media marketing is difficult.

Every business should utilize a form of social media marketing in their overall marketing strategy.  Even if you have to hire a social media marketing consultant, you should learn as much as you can about social media to help increase traffic to your business and build your customer base.

The purpose of this article is to define social media marketing, show you the benefits of social media marketing, give the reader some social media marketing tips, and end with some social media marketing tools to help your business capitalize on this phenomenon.

What is Social Media Marketing?
Wikipedia defines social media marketing as a process of acquiring traffic for your business through social media sites.  This term is regularly used for online businesses, but this can apply to any business that wants to connect with their customers and grow their clientele.

There are several social media marketing companies and social media marketing programs that focus on generating information that builds awareness, and in turn encourages interaction between people so the information can be shared.

Social Media Marketing Tips

Today everyone wants to be a part of the social media phenomena. It takes dedication, perseverance, and time to master the skills of social media marketing.  Below I will discuss eight (8) strategies for marketing your business more effectively with social media.

8 Social Media Marketing Tips to help your business

Develop a plan
Create accounts
Create an open forum
Use Facebook poll feature
Create new Twitter post
Use hashtags
Post links everywhere
Talk to your customers

Develop a Plan – Before getting started with social media marketing, develop a plan.  It is imperative that you are realistic about the time and resources you have to allocate to social media marketing.  Developing a successful social media marketing strategy can be time consuming and you must understand your market (niche).

Create accounts – After developing a plan of action the next step is to sign up and create accounts on the different social media platforms.  Do your research and determine which platforms you need to sign up for because it will be difficult to market on all of them.

Create an open forum – Somewhere on your site allow customers to be part of your creative process.  Allow customers and visitors to leave comments and ideas on enhancing your content and site.  You will be surprised at how well your visitors and customer base can help you brainstorm ideas and create a blueprint for marketing to like-minded individuals.

Facebook poll feature – The Facebook poll feature is a tool that allows you to create a poll with as many different answers as you like for your friends to complete. This is a great opportunity to get feedback on your products and services.

Create new Twitter posts – If you have ever used Twitter before then you know new post come in regularly and it is easy for your post to get buried under new post.  One way to ensure updates are not lost underneath all the feeds of your followers is to consistently post new content.

Use hashtags - When you tweet make sure to use hashtags.  Tags use the # sign, and using them lets your content show up for certain groups across the web.  The tags should relate to your target audience and your business.

Post links everywhere – When you visit sites that have relevance to your site leave comments and make sure to post your website link.  When you are on these sites many people read comments left by others, and if your site relates to their content viewers will most likely click on your link to learn more about you and your business.

Talk to your customers – One of the most important things you can do to increase your business is talking to your customers.  Have several ways people can leave comments on your site so you can understand their needs.  Learning what your customers want and like is critical to success in any business.

Social Media Marketing for Business
Today social media is dominating the marketing air waves.  You cannot read an article online or visit a news channel on television without some type of social media marketing tool.  These tools are important because they allow businesses to make a connection with their audience.

Below is a video with tips and strategies to market your business more effectively through social media.

http://youtu.be/d1aJpcERDSU



Social Media Marketing Tools
Most everyone knows about Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.  I wanted to offer a few tools you may not have heard about that are useful for small businesses.  Below are 10 tools that are beneficial for small businesses.

10 Social Media Marketing Tools

Visit the site below for the the complete article along with the 10 social media marketing tools and leave a comment to let me know are these tools helping you in your business.

http://www.themogulmindset.com/advantages-of-social-media-marketing/