“The bingo player profile has changed enormously in the last 5 years and it is illogical that we should keep offering the same product that doesn’t measure up to their needs or expectations”
That is the exact context that bingopower.com decided to step up with an innovative approach with its inherent risks, full of new tools and diverse functionality which would improve the user experience of those searching for a site to play bingo. This would be rolled out for the UK market first and later on for the Spanish market. A simple glance at the site is enough to see that the bingopower.com proposal is a serious one that sets it apart from the rest.
“We felt it was the right moment to offer players the possibility of searching for bingo sites based on whichever criteria they feel is more important thus improving their overall experience as opposed to overwhelming them with banners and paid adverts as currently happens in most other sites in the sector. This type of display usually has little to do with what people are actually searching for. Our site gives the user the power back to the user. The hope of the whole team behind this project is that the new functionality will take us to the next level allowing us to differentiate ourselves from all the other bingo comparison sites and to become exactly what bingo players need”, says Ivan Hernandez.
Bingopower.com started out in 2005 and since then its objective has been to help players choose where to play bingo depending on their interests and preferences. For that the website features detailed and impartial reviews. Since most other comparison sites in the sector offer this too bingopower.com has a series of tools and search filters, what it considers to be its biggest asset.
“Being different is hard, not to mention risky as there is a lot at play. A lot of development has taken place behind the scenes and that is a significant investment in resources, time, and money. We have studied extensively how comparison sites in other sectors work, such as travel, insurance and entertainment and we decided to offer the facilities that will allow them to search and compare according to their requirements”
The search filters are accessible from all areas of the website and allow the user to do a simple search wither by searching for a particular site or by bonus amount. Users can then drill down to the nitty gritty filtering through many other variables such as different bonus types, user ratings, payment methods, software, or whether there are free games available. The best thing is that the decision is completely theirs and they have complete control over how far they want to go with their search criteria.
We do not know what the future brings for comparison sites in the online gaming market but bingopower.com has definitely raised the bar and set their sights on becoming the go-to site for all things bingo.