The wife of the Governor General of Canada interacted with the women members of the cooperative
New Delhi, February 24, 2014: SEWA Bharat, the NGO and trade union for underprivileged self-employed women workers, hosted Her Excellency Sharon Johnson - at their recently launched outlet Loom Mool in Hauz Khas Village, New Delhi February 24, 2014. Loom Mool is a new initiative by SEWA Bharat which provides a commercial platform for cooperatives associated with SEWA Bharat to showcase the products made by women members. The visit allowed her Excellency to meet the creative minds behind this unique initiative, and a firsthand interaction with the artisans responsible for the creation of the products.
At the store, Her Excellency Sharon Johnston spoke with the women members and gained an insight into their lives. She also had the chance to hear their before and after tales and how SEWA Bharat has ameliorated their existence. The women shared details of their family life, working hours and work load, home management, children and their education and health. The experience greatly impacted Her Excellency and furnished her with an understanding of how the alliance has resulted in a significant change in the way these women lead their lives and who have thus grown as independent individuals.
She also interacted with Dr. Sanjay Kumar Singh, Director- SEWA Bharat, who provided knowledge about the initiatives, vision and developments of the organization. Her Excellency appreciated the Loom Mool products, which are made of traditional Bhagalpur silk, sourced from the cooperatives based in Bihar. Loom Mool presents apparel and accessories designed to suit the urban and the contemporary under the guidance of the Creative Director and designer – Meera Saxena.
Commenting on the occasion, Dr. Sanjay Kumar Singh, Director- SEWA Bharat said, “We are honored to have Her Excellency visit our store and encourage the artisans for their contribution. It is humbling to see people of such stature drawn to understand the cooperative model which works at fair wages and talent nurturing. We, at SEWA Bharat, aim to empower women from underprivileged backgrounds to rise beyond their limitations and grasp their true potential. We hope to touch lives of many more women and provide them with a platform to showcase their skills.”
About Loom Mool
Loom Mool is a lifestyle brand representing a contemporary style of traditional Indian handloom. With a special focus on sustaining Indian fabrics, the brand brings forth a balance of the urban style with time honored Indian arts.
The brand name has an interesting connect where Loom is short for Handloom and Mool, while being an anagram to loom, also means ‘essence’ in Hindi. The brand translates itself to a soulful, craft-inspired, easy and trendy yet classic line of products. Each product on the shelf of the quaint Hauz Khas Village store has a story to be told, which makes the product worthy and memorable.
Supporting fabric artists from Bihar and in association with other handicraft cooperatives by SEWA Bharat, Loom Mool lets Indian artists define the latest fashion trends in their own individual manner. It also ensures regular work and fair wages to the artisans for their handicraft to promote a sustainable livelihood. It firmly believes in encouraging a viable economic and ethical environment in which the art can explore creative avenues.
Launched in 2013 and supported by SEWA Bharat- Self-employed Women’s Association of India, Loom Mool presents products made from using traditional crafts with a strong contemporary blend. Their extensive product line ranges from apparel, accessories to home furnishings. Loom Mool promotes Indian handloom and its artists, an aim which is embedded in the brand name itself.
For further information, please feel free to contact
Ragini Sabharwal | + 91 9891513633 | ragini@avian-
Pallavi Narayan | +91 9711864445 | pallavinarayan@