Rachelle Carson-Begley is one of the most recognized names and faces in Hollywood. In addition to starring on the hit reality series, “Life With Ed,” and “On Begley Street,” and the upcoming independent films “The M Word” and “Chicanery,”
“As I became involved in the green movement and the concept of green living began to take hold in our culture, I started to slowly dip my toe in other areas of green. I thought that if I could take steps to make my home and living environment green, I could certainly do it for my body, too,” says Carson-Begley. “That’
Based in northeastern Ohio, mostly everything about McCracken’s entrepreneurial venture speaks to the whole person-beginning with the name: I AM Selfcare Skincare. The company’s message gives equal weight to skincare and self-care, and encourages customers to take a mind/body/soul approach to beauty by combining the use of I AM products with practices that support greater self-awareness. The product names further illuminate I AM’s self-empowerment. With names such as Joyous, Infinite, Serene, Glorious and Vibrant, I AM’s products speak to attributes, emotions and states of mind that offer the ultimate whole health experience.
McCracken researched many types of brands-from high-priced department store brands, Internet brands, drug store brands, ‘doctor’ brands and more-and discovered that none of them had the active ingredients that she knew were imperative to make a significant difference in the health and look of the skin.
“I heard it said recently that beauty and seduction are nature’s tools for survival. It’s interesting that the more science makes advances in skincare technology, the more it returns to the Source. We now know that the most effective ingredients to prevent and treat the signs of skin aging are the powerful chemicals found in plants, flowers and trees.” stated McCracken. “That is why at I AM, we splurge on fresh, active ingredients and skimp on nothing-because a skincare cocktail of these natural ingredients is as good as it gets in fighting wrinkling and aging, repairing damage and preventing further damage so that the skin is smooth, tight, toned, clear and luminous. And that’s what women want”
I AM Selfcare Skincare's key demographic is women (and men) from age 25 to 75. All I AM products are formulated using an abundance of nature’s most potent ingredients, and are shipped fresh while these ingredients are at their optimal potency. All of their products are cruelty-free, not tested on animals, made in the USA and are free of parabens, PEGS, alcohols, silicones, sulphates, phthalates, dyes, TEA/DEA/MEA, petrochemicals, mineral oil, Quarternium 15 and Imidazolidinyl Urea. When it comes to inspiration for the I AM product line, Catherine and her team look to Mother Nature as the master healer and provider.
Women from all walks of life are enjoying the immense benefits and honest value inherent in each product. Best of all, while smoothing on their morning moisturizer or dabbing on some lash enhancing serum before bedtime, women are practicing the art of positive thinking and self-love by speaking aloud the accompanying I AM affirmations and it was at this point McCracken began seeking someone who would represent the I AM Selfcare Skincare with integrity.
“Rachelle Carson Begley embodies the I AM philosophy of wanting only the very best, most effective, naturally sourced skincare and hair care products that are a true and honest value to people everywhere and we adore her” adds McCracken. “Rachelle also strongly believes in our message of self-empowerment and we are very excited that she will help us spread our message to women everywhere to – BE-YOU-TIFUL...naturally.
For more information contact:
Nadine Christine Hamdan
Creative Souls Ent.