FrieslandCampina Middle East, part of Royal FrieslandCampina – the largest dairy co-operative in the world and famous for its brand ‘Rainbow Milk’, is showcasing its world-class expertise and products at Gulfood 2014 – the world’s largest annual food and hospitality show to be held later this month in Dubai.
The five day exhibition, to be held between February 23 and 27, 2014 at the Dubai World Trade Centre (DWTC), will bring together over 4,500 exhibitors, including 120 country pavilions, and is set to reinforce Dubai’s position as the regional hub for hospitality, trade and tourism.
During the exhibition, FrieslandCampina will provide an overview of its entire product range suited to match the lifestyle needs of the region’s customers, including its famed and authentic Cheese variety of the Frico Dutch cheese and the popular Rainbow milk. The Rainbow range includes Evaporated milk, Choco milk, Long Life milk, Sweetened Condensed milk, Coffee Creamer and Milk powder, among others.
The company also aims to further leverage its global reputation and identify potential customers for its cheese, Evaporated, butter and cream businesses with trade partners during Gulfood. Among other activities, FrieslandCampina has scheduled a number of networking meetings with distributors, private label companies, and food service establishments to build its market share in the region.
FrieslandCampina also plans to reinforce the quality and taste of its Frico Dutch Cheese during the exhibition. Naturally ripened and crafted by experienced cheese-makers, the FrieslandCampina Frico Cheese provides the pure goodness and authentic taste of nature at its best. Frico is packed with nutrition and 10kg of fresh milk goes into making of 1kg of frico natural cheese.
In his comments, Maurits Klavert- Managing Director at FrieslandCampina Middle East, said: “Gulfood is an important part of our event calendar and a great opportunity to showcase our world-class products to the regional players. As a company, we are very optimistic about our growth in 2014, and continuing our healthy growth over the last three years. We have been planning to unveil new and innovative products in line with the customer demand and requirements and discerning tastes soon.”
He added: “Overall we are seeing a general growth trend in all areas of our business – from Rainbow Milk to our cheese varieties, and we are confident that our participation at Gulfood will provide us the growth catalyst to further diversify our product portfolio.”
To learn more about FrieslandCampina and its products, please visit the company stand at S1-F4 in the Sheikh Saeed 1 Hall. The show is open between 11am and 7pm from February 23 to 26; and from 11am to 5pm on February 27.
About FrieslandCampina Middle East:
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company’s well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.
Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region’s consumers. This includes the popular evaporated milk, in three delicious variants – Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.