“By this point in the year, New Year’s resolutions have been made, broken, and in-some cases re-made and re-broken by now” says Mock. “And some gym owners are starting to see the gym activity slow down a little bit. Now is the perfect time to revamp your gym marketing strategy and find some creative ways to get some more new energy in the gym.”
To keep momentum going this year, Mock recommends implementing a couple of strategies to keep current members motivated and engaged, and generate some new leads. His first recommended strategy is to start a contest with current members, but they won’t be competing against each other, they’ll be competing against themselves. Have every member set a goal to achieve in about 21 days, and if they reach that goal, you’ll give them a gift card to the gym that they can use toward personal training, tanning, or some other profit center that you’d like to introduce them to. Make it a relatively easy goal to achieve, such as losing two pounds or increasing their bench by 5%, as long as it is easily reachable by 80% of the members. “You want to give away as many gift cards as possible, because you are really just finding ways to sell deeper into the gym, while providing great motivation for members to make progress,” says Mock. “This is a powerful gym marketing strategy because you are setting them up to win with a manageable goal that they can feel good about, and at the same time you’re going to make some more sales to existing members.”
The second strategy that Mock recommends is simple, but often overlooked. “Most gyms have a lot of visitors in the first part of the year, and not all of them join,” explains Mock. “If you’ve been doing a good job with the guest log, then you have the contact information for everyone who came in to tour the club. Come up with a friendly letter, grab some of those gift cards, and mail each one of them a gift card to the gym, to make it cheaper and easier to become a member.” According to Mock, following up with missed guests is a simple gym marketing strategy that just doesn’t happen as often as it should.
Giving away gift cards? “Some people think I’m crazy,” says Mock, “but it’s not as crazy or expensive as it sounds. It really costs just a few cents per card at FitnessGiftcadrs.com and the return is definitely worth it.”
FitnessGiftCards.com is a business created by Mock to provide a powerful gym marketing tool to the fitness industry. It provides affordable gift cards that are unlike traditional gift cards that require activation and up-front loading and then carry a declining balance. These particular cards are designed to be used in a single transaction, primarily as a promotional tool to drive trial and new memberships or introduce current members to new profit centers. Since the cards feel and look exactly the same as a traditional retail gift card, they are very highly valued in prospects’ minds.
“These cards are some of the most powerful gym marketing tools I’ve ever seen,” says Mock. “We have some clients that use these as their entire marketing plan.”
To learn more about FitnessGiftCards and how to implement them into your gym marketing plans, call 904-807-5950 or visit http://www.fitnessgiftcards.com.