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Spain's Women's Beach Volley-Ball Team Becomes the New Image for Callaghan


 
 
CALLAGHAN Ph-Luis Malibran_MG_2263c sin logo
CALLAGHAN Ph-Luis Malibran_MG_2263c sin logo
PRLog - Feb. 21, 2014 - MADRID, Spain -- Spain's Women's Beach Volley-Ball Team, silver-medallists in the European Championships, have been signed up by Callaghan, the leading brand in technology applied to footwear in Spain, in order to help with the development and marketing of a new collection for Spring/Summer 2014.

In this respect, they have joined the campaign undertaken by Callaghan to work alongside young members of Spain's élite sporting world, an initiative that began with the brand's collaboration with Melani Costa, the silver-medallist in the World Swimming Championships.

Liliana Fernández Steiner from Benidorm and Elsa Baquerizo from Madrid are the Spanish champions and European silver-medallists; they make up a team that has a very good chance of winning a medal at the forthcoming Olympic Games in Río de Janeiro.

These sportswomen, both 27 years of age, are also the first beach volley-ball players from Spain to have ever taken part at the Olympic Games (London 2012). They have won the Spanish Championships over the last five years and currently stand in sixth place in the world rankings.

Basilio García, Callaghan's CEO, announced this collaboration today, although the project has already been running for a number of weeks now. After signing the Olympic swimmer, Melani Costa, last season, Callaghan has continued its strategy of working with élite sportsmen and sportswomen, athletes who combine a sense of comfort and style in their daily lives. "Working with Liliana and Elsa was a great experience. They perfectly convey Callaghan's values, given that their lives are full of challenges and they travel constantly. They also like to be comfortable and to look beautiful and stylish. With these two athletes we have created a collection that is cheerful, youthful, fresh and fashionable, as well as great fun, just like them!"

Liliana and Elsa have also talked about their experience: "Working with Callaghan was fascinating for us and we had a great time. We managed to realise our idea of the ideal shoe, one that is comfortable but that also follows the latest fashions of the moment. Our creation can be used for different occasions, given that when you travel this is just kind of footwear that you need, because you can't carry that many pairs in your suitcase".

Callaghan is characterised by its ability to develop cosmopolitan footwear products for active women who need a shoe that offers maximum comfort, without compromising on design. These values are perfectly represented by Spain's beach volleyball medallists.

The collection that has been created in conjunction with Elsa and Liliana will be on sale as of April at the best footwear establishments and at the online shop, www.callaghan.es


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Source:Callaghan Shoes
City/Town:Madrid - Madrid - Spain
Industry:Fashion, Sports
Tags:shoes, Callaghan, volley, beach
Shortcut:prlog.org/12285778
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