Find Consumer Reports 2014 Car Brand Perception Study Top Ranking Brand – Volvo at Paul Moak Volvo

JACKSON, Miss. - Feb. 20, 2014 - PRLog -- Paul Moak Volvo in Jackson, MS announces the top-tier ranking of the Volvo brand in the 2014 Consumer Reports’ annual Car-Brand Perception Study, standing out as a leading brand in consumers’ minds.  Even though the Volvo brand has been relatively quiet over the past year as it gears up for an unprecedented roll-out of new and redesigned models in 2014-2015, the brand remains a solid, reputable contender in consumers’ minds.  Go to www.paulmoakvolvo.com for more information on the latest Volvo models.

"Consumers are influenced by word of mouth, marketing and hands-on experience," Jeff Bartlett, Consumer Reports deputy automotive editor, said in a statement. "Perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media."

The 2014 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center is based on the results from a December survey of 1,578 vehicle owners in which the owners were asked to rank brand attributes.  Overall scores are an aggregate, reflecting a brand’s total perception level across seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation. Combining those factors gives the total brand-perception score.

Volvo’s legacy of worldwide leader in automotive safety innovation is still its predominant attribute, as evidenced by its ranking on safety.  The study reported, “Volvo has long hung its hat on safety, and this focus continues to pay off. In the minds of consumers, there is a single, clear choice. The Swedish brand increased its lead this year, potentially aided by public awareness of advanced safety features in general, and Volvo’s continued efforts to remain on the forefront of safety technology.”

Mississippi’s exclusive Volvo retailer since 1977, Paul Moak Volvo located in Jackson, MS shares the view that Volvo’s commitment to safety has enabled it to stand out among the plethora of automotive choices in today’s marketplace.  “If you want your family in the safest vehicle on the road, there is no doubt you’ll choose Volvo,” says Paul Moak Volvo General Sales Manager Jerry Warfield.  He also noted, “We find that our Volvo owners tend to be some of the most loyal customers in the industry. Once a customer has experienced the luxury and engineering excellence of their Volvo model, they become Volvo driver for life.”
Consumer Reports 2014 Car-Brand Perception Survey Results
http://www.consumerreports.org/cro/2014/02/2014-car-brand-perception-survey/index.htm
About Paul Moak:
Paul Moak Automotive is a premier dealer of new and used Honda, Volvo and Subaru cars in Mississippi.  The automotive group is a three-generation family-owned and operated business that has been an integral part of the downtown Jackson economy for over 65 years.  Paul Moak Volvo is Mississippi’s exclusive Volvo retailer.  The Paul Moak automotive group has a strong reputation throughout Mississippi and the Southeast as a company offering a friendly, professional, honest, and hassle-free sales environment, along with state-of-the-art service and parts centers, at the I-55 and High Street location in Jackson.