Consumer Reports 2014 Car Brand Perception Study Top Ranking Brand sold at Paul Moak Honda

JACKSON, Miss. - Feb. 20, 2014 - PRLog -- Paul Moak Honda, Jackson MS Honda Dealer, announces Honda’s top-tier ranking in the 2014 Consumer Reports’ annual Car-Brand Perception Study, standing out as a leading brand in consumers’ minds.  Honda has been a perennial leader in this study through the years, as it is one of the nation’s most popular auto manufacturers and car brands.   See our current selection of Honda models by going to our website, http://www.paulmoakhonda.com.

"Consumers are influenced by word of mouth, marketing and hands-on experience," Jeff Bartlett, Consumer Reports deputy automotive editor, said in a statement. "Perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media."
The 2014 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center is based on the results from a December survey of 1,578 vehicle owners in which the owners were asked to rank brand attributes.  Overall scores are an aggregate, reflecting a brand’s total perception level across seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation. Combining those factors gives the total brand-perception score.

In addition to its overall high brand perception, Honda particularly stood out in the areas of quality, safety, value, and fuel economy. Read more about the 2014 Consumer Report Car Brand Perception Study by going to their website, http://www.consumerreports.org/cro/2014/02/2014-car-brand-perception-survey/index.htm.

This comes as no surprise to the team at Paul Moak Honda located in Jackson, MS.  As the state’s first Honda dealer since 1971, Paul Moak Honda experienced fast-paced growth in sales volume throughout 2013.  “Honda has earned a very high brand perception over the past four decades, especially here in Mississippi,” says Paul Moak Honda General Sales Manager David Rinehart.  He noted, “When you combine the value, reliability, and increasingly advanced technology available on Honda models, customers know they can’t go wrong choosing to own and drive a Honda.”

In its annual “Best and Worst Cars” of the year report, Consumer Reports named three Honda models as its “Top Picks for 2013.”  The Honda Accord was selected as the best mid-sized sedan; the Honda CR-V won the Small SUV category, and the Honda Odyssey earned the top spot in the Minivan category.
Consumer Reports 2014 Car-Brand Perception Survey Results
Consumer Reports Best and Worst Cars of 2013 Report

About Paul Moak:
Paul Moak Automotive is a premier dealer of new and used Honda, Volvo and Subaru cars in Mississippi.  The automotive group is a three-generation family-owned and operated business that has been an integral part of the downtown Jackson economy for over 65 years.  Paul Moak Honda is Mississippi’s first Honda retailer, introducing the state to the Honda brand in 1971.  The Paul Moak automotive group has a strong reputation throughout Mississippi and the Southeast as a company offering a friendly, professional, honest, and hassle-free sales environment, along with state-of-the-art service and parts centers, at the I-55 and High Street location in Jackson.