Principal Marketing, Inc. Sets Out Goals for Expansion In 2014

GLEN ELLYN, Ill. - Feb. 20, 2014 - PRLog -- The in-person direct marketing company, operating out of Glen Ellyn, IL, has said that they plan to increase their client portfolio, while creating new career opportunities for hard working, driven individuals throughout the year.

As the company’s senior leadership team casts an eye toward 2014, expansion plans are already at an advanced stage. The team is confident of continuing to secure new clients and partnerships, which will help increase their reach across every in-person marketing campaign they launch. According to the CEO of Principal Marketing, Inc., 2014 will be all about delivering on the growth model, for the benefit of their clients, consumers and team members. “Our New Year’s resolutions lie in expanding our base of operations across new territories, opening up the possibility of serving more clients. As a team, this level of growth is highly exciting – not only for the business, but for the individuals concerned. Through focusing on achieving individual and collective goals as a team, we all expect to benefit over the coming twelve months.”
The plan for 2014 relies on the company continuing to expand their team. With a raft of internal promotions slated to ensure consistent team growth and leadership, Principal Marketing, Inc. is striving to find the most effective raw talent to join the team of emerging business leaders. With their unique approach to career advancement, and a strong team ethos, the company continues to appeal to applicants looking for a lucrative, fulfilling career.

Why Principal Marketing, Inc. Prizes the Team So Highly

One of the defining characteristics of the clearly successful Principal Marketing, Inc. model is the enthusiasm with which the company hires and trains new staff at the firm. The team is regarded across the industry as being strong, cohesive and focused on the task at hand. Given the diversity and individuality of every team member, this level of professionalism comes from a consistent approach to training and developing talent that has proven itself to be successful time after time.

The individual training and growth model at Principal Marketing, Inc. invests in individual team players, and gives those who excel the chance to experience career-shaping opportunities, like the quarterly Dallas Keys to Success Conference, or even a chance at managing their own division. According to the CEO, caring about the development of the team as individuals is the key to building a successful team for the long-term.

“I personally get a great deal of satisfaction from the work we do with individuals. Our up and comers receive a great deal of support, and in return we look to them to aim high, and to achieve the best outcomes from their personal development. The result of this give-and-take approach is a more motivated team, engaged and capable of delivering substantial growth for clients, partners and the team at large. Plus, our team members are super happy and fulfilled because they’re working toward professional milestones they themselves set.”

One way in which Principal Marketing, Inc. develops talent within their team is through referring top performers to regular management, marketing and training conferences. The Keys to Success Conference in Dallas, for example, is one instance of an event where high achievers from the company get to go and learn from the best in the business.

The Dallas Conference lasts for two days, and puts team members in the company of some of the most energetic, enthusiastic and bottom-line effective entrepreneurs in the direct marketing industry. The tips, techniques and strategies shared at these events typically help inform team members about how they can best grow as business leaders, with team members returning to the frontline full of new ideas and influences. These high-octane training events are exclusively limited to only those with the strongest performance track record, but are an important way the company ensures they are developing the next generation of business talent.

According to a spokesperson for the Principal Marketing, Inc., events like these help keep the team motivated, while delivering added value for the career prospects of every individual team member. “When you join our company, you don’t just get a job. We’re all about challenging people to go further, and to build the career they most want through our channels. With all the support you could want, and a constant emphasis on learning, raising expectations and delivering growth, our model is heavily focused on getting the best out of, and for, those who join our team.”

To keep motivation and team morale high, the company also hosts ongoing social activities and events, designed to encourage the team ethos and ensure every team member feels valued as core member of the business. According to a spokesperson from the management team, “When we’re not at work, we like to play hard as a team. Regular social events make Principal Marketing, Inc. a fun place to work, and I feel as though I genuinely know each of my colleagues better as a result. Not only are the opportunities in the workplace fantastic, but the social side too makes this a career opportunity not to be missed.”

About   Principal Marketing, Inc.
Principal Marketing, Inc. is a direct marketing company based in Glen Ellyn, IL. Representing a diverse portfolio of consumer brands and companies, the firm structures and executes person-to-person campaigns on scale, to provide clients with measurable results from the beginning. With tailored strategies for each client, and a business-focused approach to generating results, the company has developed a reputation for being effective operators across a wide range of clients. Using face-to-face connections, the company reaches out to consumers that might not otherwise be reached through traditional marketing channels, raising brand awareness and exposure for their clients.

Behind these exceptional results is a driven team of professional brand representatives who take part in the firm’s rigorous business leader training program. Those who approach their careers with a learning mentality and a desire to hit their own professional targets see tremendous personal and professional growth, with some even taking ownership of their own divisions of the company as a result. It is this entrepreneurial mentality that has won the firm acclaim among their clients and with their staff as well.