Betsey Duggan, CEO of WhizFish, said, "There has been a surge in demand for mobile apps by schools. School principals and superintendents are calling us on a daily basis asking how they can have an app for their school and what's involved in building it and publishing it to Google and Apple. For that reason, we have increased the size of our Apps for Schools division to have staff dedicated to working with school officials."
Mobile apps resonate with parents because they grew up on the Web and they expect communication to be immediate and concise and they want to access that information from their phone or tablet because that is what they use to connect to the world. Smartphone usage among parents of school aged kids is over 85% and many own a phone and a tablet.
Some of the features of a Apps for Schools incude, push notification alerts, click to call, GPS directions, schedules, voice messaging, m-commerce for collecting fees and selling merchandise, the ability to fill out forms, two clicks to any school information.
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