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Follow on Google News | Spirit of Arabia Demonstrates Leading Edge 3D Virtual Fashion StoreSpirit of Arabia showcases the next generation of online shopping with a 3D virtual store for its unique brand of contemporary Arabian themed clothing and accessories.
By: Spirit of Arabia “As a creative brand we are always looking to provide customers with a memorable and fun shopping experience,” Spirit of Arabia was chosen as one of only ten finalists from across the Middle East to present its concept at the SME Congress in Abu Dhabi in December 2013. The prototype makes use of high quality graphics, merging real-world photographs with 3D renderings to produce amazing lifelike images. Customers can browse inside of the store, interact with the sales assistant, obtain product information in pop-up windows, and proceed to the changing room to try on garments on their avatars. It is also possible to walk around outside of the store and look into the windows. “In future we will expand the outside world to allow ‘virtual tourists’ to explore the landscape,” said Arshed. The Photo Op is another feature of the prototype; customers can take pictures of what they see at any time. They also have a ‘Selfie’ option to take pictures of ‘themselves’ The 3D virtual store is one element of a new market that Spirit of Arabia aims to create: Dual World Tourism Shopping. “Our customers are tourists and we wish to reach them in either the real world or in the virtual world,” Arshed explained. “The immediate aim now is to capture the attention of the public and investors with our 3D Demo. Once we raise the funding we will open the 3D store for business and allow customers to purchase our products from anywhere in the world.” http://youtu.be/ End
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