New Startup Kills Plastic Cards

Feb. 20, 2014 - PRLog -- "Revolution", this is how some retail executives describe CardsApp, a startup company that will probably replace your wallet anytime soon. CardsApp offers a simple, easy to use mobile app that allows consumers to display loyalty cards with one simple click.

Reinventing Loyalty Programs
Unlike many "wallet" apps that merely scan existing plastic cards, CardsApp enables merchants to actually create a digital loyalty card online, instead of printing expensive plastic cards, thus cutting loyalty program expenses by an amazing average of 73%. Needless to say, this allows merchants to reduce loyalty programs subscription price and more importantly, focus on customers, rather than on cumbersome plastic cards logistics. Converting plastic cards to digital CardsApp cards also contributes to a greener, plastic-pollution free brand.

Marketers' Secret Weapon
While marketers tend to use conventional advertising platforms such as Google's AdSense or Facebook's Ads, CardsApp manages to challenge these giants with an innovative marketing technology, which is actually beneficial for both customers and merchants. CardsApp allows merchants to send updates, sales and coupons to customers in a form of push notifications (just like the popular WhatsApp). When a customer reads an update, he gets rewarded with loyalty points. Earning loyalty points simply for reading an update is a great incentive that will eventually drive consumers to merchants' stores.

Availability

CardsApp is available for free on major platforms (Android https://play.google.com/store/apps/details?id=com.cardsap... ,iPhone https://itunes.apple.com/us/app/cardsapp/id592451817?ls=1... &Windows Phone 8 http://www.windowsphone.com/en-us/store/app/cardsapp/47d1...), with numerous merchants already making use of the platform and more than 1million cards stored in users' wallets, that’s 1million less plastic cards printed. CardsApp is currently partnering and conducting integration trials with global retailers and brands.

To learn more, visit www.cardsapp.com