Mesa will be responsible for the development and implementation of branding, creation of digital assets, and advertising. Their focus will be on introducing the Center, and its wide range of career-oriented training programs, to a broader audience. The Agency was chosen after a competitive pitch process.
According to Wendy Gladstein, Mesa President, “We’ve been working with clients in the energy sector for over a decade, so we naturally had a strong affinity for this client right from the start. We’re excited to put our branding skills, and our knowledge of the industry, to work for ITEC.”
ITEC is a post-secondary school, certified by the Connecticut Department of Higher Education, and a non-profit affiliate of the Connecticut Energy Marketers Association. (http://www.ctema.com)
Mesa is a full service marketing and advertising agency. Established in 1992, the agency offers special expertise in energy, healthcare, financial services and consumer marketing. For more information, visit www.mesaintegrated.com or call 860-567-3005.