South Yarra Digital Agency WebAlive Recommends Integrated Marketing Approach

SOUTH YARRA, Australia - Feb. 19, 2014 - PRLog -- However, according to Melbourne-based web agency WebAlive, this should be viewed as just one piece of the larger marketing puzzle rather than something that should be viewed as the sole driver of leads and interest in your brand. Now, this doesn’t mean that search engine optimisation or Google Adwords can’t be a hugely profitable way of promoting your business, indeed it can. But it is best utilised together with great website design/functionality. It’s one thing to have the site appear in a Google search and bring in traffic, but if the site is unattractive, difficult to navigate and doesn’t engage your visitors, it’s not going to result in enquiries.

It is recommended that a business utilise a single agency for its digital marketing practices to ensure a streamlined, integrated approach. There are obvious inconveniences with having an online marketing team that isn’t associated with your web developer. Throughout the course of a campaign, you will have queries about its progress. You’ll want to know about the conversion rate and ultimately how much you are getting back for your investment. But it’s important to keep in mind that a successful online marketing campaign requires that your website converts leads, so your design and development people are responsible too.

When you’ve got one company looking after the website and another marketing it, you will often have to act as the communicator between the two – which can be a job in itself! Plus, in some cases the companies can play off each other in an effort to shun responsibility.

By working with a single digital marketing agency http://www.webalive.com.au you profit by having the marketing and design teams in sync. The marketing team advises you that they need to adjust a header or image to rank better? No problems – the design team are in the same office and will always prioritise the task. You want to increase your Adwords spend and need to know that your website can handle the increase in traffic? Your marketers and developers work together to ensure this is the case.

Ensuring your website’s design/functionality and its visibility is ultimately what determines the success of your business online and having a single digital agency take a structured, two-pronged approach can be beneficial.