In addition, the report discusses major players and brands, and analyzes their key activities and performance. Market size data are provided for 2008–2013 and projections for 2014–2017. All retail channels that sell consumer packaged breakfast baked goods are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.
Estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Marketing Services surveys conducted 2004-2013.
The report’s consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. The survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.
For more information on Packaged Breakfast Baked Goods: U.S. Market Trends, please visit www.MarketResearch.com or http://www.packagedfacts.com/
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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