The latest Foundry introduces a new 2,000-square-
“Foundry’s new location offers more room to display larger case goods and a bigger space for customized one-on-one consultations,”
Vintage shoppers will be pleased to learn that Freeman has extended her era lifestyle brand with the opening of Foundry Threads -- a vintage clothing division that caters primarily to men, with some inventory geared for women. The newly unveiled Foundry Threads vintage clothing section, on Level Two inside Foundry, includes a fashion wheel to assist patrons on mixing and matching apparel and various fashion styling options. Freeman’s vision for the vintage clothing component is to channel the well-dressed, timeworn flair of James Dean with his own swagger; imagining him smartly dressed lounging in a big comfy leather sofa and drinking malt scotch out of a sophisticated shaker.
“I am drawn to the rugged manner of James Dean and it is his style that I am trying to capsulate with the inclusion of Foundry Threads,” says Freeman. “Since my furniture customers are mostly men, the new store will cater primarily to a male customer base with some women’s fashions. The premise is you’re living well and now you are dressing well so we are helping you to accomplish that,” she added.
Foundry is a rare treasure trove that specializes in reclaimed objects. Freeman travels the region and overseas searching for the perfect décor discoveries and restores these aged possessions into beautiful heirloom keepsakes. She’s known as a “picker” who rummages through estate sales, construction sites and even dumpsters recovering repurposed collectables to display and sell in Foundry. The shop is a smartly styled blend of vintage, antique and new furniture and accessories mixed with traditional, modern and contemporary pieces and merged together with quirky and ornate finds. She describes Foundry as the quintessential Parisian flea market.