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Foundry Home Furnishings Opens Atlas District Location Doubling Size & Merchandise

From U Street to H Street, Designer Yvette Freeman Enlarges Store With Introduction of New Design Center and Vintage Clothing Shop Foundry Threads

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Foundry Showroom
Foundry Showroom
PRLog (Press Release) - Feb. 18, 2014 - WASHINGTON, D.C. -- Foundry home furnishings has moved to the Atlas District in new and bigger digs. Designer Yvette Freeman, owner of the reputable vintage and antique furniture boutique, announced today the grand opening of Foundry’s new showroom in the H Street corridor at 819 11th Street, NE. The new 4,000-square-foot Foundry, located in a historic carriage house, is situated on two levels and more than doubles its size from the former U Street site. Foundry’s new location is positioned in Atlas Court Alley – the historical alleyway recently designated by the District of Columbia City Council that runs between H and I Streets, NE.

The latest Foundry introduces a new 2,000-square-foot design center for personalized consultations and guidance on custom-made pieces. Customers also have the opportunity to view artworks and upholstered pieces currently in production in the new first level workspace area.

“Foundry’s new location offers more room to display larger case goods and a bigger space for customized one-on-one consultations,” says Freeman. “As more condominium and apartment complexes deliver in the H Street corridor, the need for furniture and home accessories increases.  Our move to a loftier showroom helps us display and showcase even more merchandise.”

Vintage shoppers will be pleased to learn that Freeman has extended her era lifestyle brand with the opening of Foundry Threads -- a vintage clothing division that caters primarily to men, with some inventory geared for women. The newly unveiled Foundry Threads vintage clothing section, on Level Two inside Foundry, includes a fashion wheel to assist patrons on mixing and matching apparel and various fashion styling options. Freeman’s vision for the vintage clothing component is to channel the well-dressed, timeworn flair of James Dean with his own swagger; imagining him smartly dressed lounging in a big comfy leather sofa and drinking malt scotch out of a sophisticated shaker.

“I am drawn to the rugged manner of James Dean and it is his style that I am trying to capsulate with the inclusion of Foundry Threads,” says Freeman. “Since my furniture customers are mostly men, the new store will cater primarily to a male customer base with some women’s fashions. The premise is you’re living well and now you are dressing well so we are helping you to accomplish that,” she added.

Foundry is a rare treasure trove that specializes in reclaimed objects. Freeman travels the region and overseas searching for the perfect décor discoveries and restores these aged possessions into beautiful heirloom keepsakes. She’s known as a “picker” who rummages through estate sales, construction sites and even dumpsters recovering repurposed collectables to display and sell in Foundry. The shop is a smartly styled blend of vintage, antique and new furniture and accessories mixed with traditional, modern and contemporary pieces and merged together with quirky and ornate finds. She describes Foundry as the quintessential Parisian flea market.

Photo:
http://www.prlog.org/12284169/1

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Source:Bulldog Public Relations
City/Town:Washington - District of Columbia - United States
Industry:Fashion, Furniture
Tags:foundry, threads, H Street, Fashion
Shortcut:prlog.org/12284169
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