As reported by Forbes contributor Georgiana Foster, for real success in the world of technology, entirely new products must be introduced that can create entirely new markets, thus impacting society on a much deeper level. At the moment, a lot of what she is seeing just doesn't do all that much. And for a trend that includes the word 'wearable' in its product description, she claims she honestly wouldn't be caught dead in a lot of it.
There seems to be a huge gap between what is being made and what the female consumer, in particular, would be willing to purchase, Foster continues on her argument. "Almost everything available is currently too chunky and masculine. The products seem to be aimed at men with a vague hope that (maybe) some women might like them. Let's think about who, between men and women, is more likely to wear an accessory, or even multiple accessories at the same time to begin with. Surely the answer is transparently obvious."
Design needs to be a much more important factor when it comes to wearable technology, in order for it to appeal to absolutely everyone, including women. Foster can't help but wonder if it's a case of the tech industry simply needing more female designers? But even more crucially, these products need a real use and purpose. In this new digital age, what a brand actually means is just as, if not more, important to the consumer than simply what it does. It doesn't take a genius to predict that the brand that manages to reach equilibrium between style and substance holds the key to tech world domination, she concludes.
The future is here, with the production of a new generation of technologies such as Google Glass, Apple "iWatch" and Samsung Galaxy Gear, among others, that will allow users to interact with computing devices that are worn by the bearer under, with or on top of clothing. Wearable Computing Conference 2014 will review the latest developments in San Francisco (http://www.wearablecompconsanfrancisco.eventbrite.com), London (http://www.wearablecompconlondon.eventbrite.com)
Golden Networking's Wearable Computing Conference 2014, "How Wearable Technologies are Revolutionizing Mobile Wireless Internet, Healthcare and Fashion," will examine wearable technologies' functions, application, the competition and possibilities for economic and personal growth. Wearable Computing Conference 2014 is produced by Golden Networking (http://www.goldennetworking.net)