Beyond Squarefeet ties up with MAAD Retailing Studies Centre, Iran

MUMBAI, India - Feb. 18, 2014 - PRLog -- February 18, 2014, Mumbai: Beyond Squarefeet Advisory Pvt. Ltd. has tied up with MAAD Retailing Studies Centre (MRSC) which is a body of Retail education, training and advisory.

MRSC are the leading knowledge centre base that conducts specialised conferences, conventions, exhibitions, training and seminars on Retailing& Shopping Centre Management. MRSC has been able to provide investment companies, real estate and mall developers to become familiar with trends in the Iran retail real estate market and through their seminars have highlighted the aspects of the shopping centre industry and new retail opportunities that can cater to Iran’s growing population. This Centre is solely dedicated to advocateand represent the best practices to the industry, fostering retail learning and training and creating a reservoir of information through retail research.

The aim of this partnership between Beyond Squarefeet and MRSC is to work with all the stakeholders to create the right environment for the growth of the Mall developers and to encourage, develop, facilitate and support shopping centres to become modern and adopt best practices. This alliance will help both Beyond Squarefeet &MRSC to hand-hold Mall developers of Iran; thereby creating Malls of international standards.

Speaking on the pact Mr. Ali Amiri, Chairman MRSC said “We see a lot of synergy in the learning curve of the Indian retail & shopping centre market vis-à-vis the developing market of Iran. We are sure that the Iranian Mall developers will have a lot to their advantage from the learnings of Beyond Squarefeet, who have the experience of working in various Asian markets.”

Speaking on this alliance Mr. Susil Dungarwal-Chief Mall Mechanic®, Beyond Squarefeet said, “In our endeavour of creating successful shopping centres, we now are looking at developing markets such as Iran, Central Asia, North Africa etc. to expand and also to use our expertise of Mall development and Mall management. The Mall developers of these developing markets would benefit from our international exposure and experience.”

About Beyond Squarefeet™: India's first mall advisory company which provides end-to-end solutions in the specialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail & Mall development. Beyond Squarefeet focuses on Mall Conceptualization, Mall Positioning, Mall Marketing & Leasing, Facility & Mall management and Mall Re-orientation. The professional team of Beyond Squarefeet™ has managed Mall Development & Operations of more than 40

million sq. ft., spread in various parts of India. Beyond Squarefeet currently hand holds 19 Malls spread over 12 million sq. ft. across India and Nepal. Some of the key current projects of Beyond Squarefeet are Oberon Mall (Cochin), DLF Mall of India (Noida), Logix City Centre(Noida), Omaxe Connaught place (Greater Noida), Aashima Mall (Bhopal), Lonavala Square (Lonavala), Gokulam Galleria (Calicut, Kerala), RP Mall (Kollam, Kerala), K10 Mall (Jalna), an un-named mix-use project in Thrissur, CG Malls & CG Retail across Nepal, etc. A few of the past projects of Beyond Squarefeet include, LULU International Shopping Mall (Cochin, Kerala), Neptune Magnet Mall (Mumbai), Bergamo (Chennai), Moments Mall (Delhi), Parco Mall (Doha, Qatar), among others.