Yoku Moku, one of the leading and world-famous Japanese confectionary brands established in 1969, today announced the opening of its signature store in Dubai Mall – a major step in its plans to spread its retail footprint across the UAE.
With the new signature store, the number of Yoku Moku outlets in the UAE has grown to nine within 14 months. The new store is part of the company’s aggressive expansion plans, which aims to double its number of outlets in the UAE. Yoku Moku opened its first store in the UAE in October 2012.
Currently, Yoku Moku operates four outlets in Abu Dhabi, and five in Dubai, with plans to open one more soon in Al Ain. Alsa Life Style & Apparel, which is the retail arm of Al Sayegh Group Trading LLC Abu Dhabi (est. in 1980) – one of the leading retail groups, is the exclusive distributor of Yoku Moku in the region.
The new store opening was attended by Consul General H.E. Daisuke Matsunaga ,Worldwide Chairman of Yoku Moku, Mr. Toshiyasu Fujinawa, dignitaries, and officials from Alsa Life Style & Apparel, Al Sayegh Group as well as members of media.
A hit with the affluent population in the UAE, the distinctive Yoku Moku cookies – produced and imported from Japan, are already a rage with both the residents and the tourists alike, which has helped the company’s sales to surge over the last year.
Announcing the new store opening, Mr. Toshiyasu Fujinawa, Chairman of Yoku Moku, said: “It is a matter of great privilege to unveil our unique signature store at Dubai Mall, an iconic destination in the world’s fastest growing city, with our exclusive partners, Alsa Lifestyle. We are thrilled with the demand for Yoku Moku products in the UAE and the region, and we aim to further build on our popularity by opening more new stores during 2014.”
He added: “Since its inception in 1969, we have charmed the world with our signature, crunchy delicate cookies, assortments and seasonal products and we are happy that our products have been accepted well by clients in the UAE.”
Abduljabbar Al Sayegh, Chairman of Alsa Lifestyle and Al Sayegh Group., said: “We are happy to be playing our part in this exciting growth journey for Yoku Moku in the UAE and across the region. As the brand evolves in the UAE, we at Alsa are committed and focused on our growth plans, add to the customer experience and broaden the accessibility for Yoku Moku, not only in the country, but beyond. We are proud to be associated with a global brand like Yoku Moku.”
Mr. Daisuke Matsunaga, Consul General at the Consulate General of Japan, who was present on the occasion, said: “The opening of the new Yoku Moku store at Dubai Mall is a major milestone and a perfect example of the retail partnership between a Japanese company and Alsa Lifestyle. This partnership epitomizes the perfect synergy between two top brands across the UAE and Japan. The two countries enjoy a very close trade relationship, and we are happy to witness increased cooperation between leading names from both countries – not only in retail but also in other sectors. UAE remains one of the top Middle East market for Japan and this partnership will further contribute to its healthy growth.”
Yoku Moku produces some of the finest all natural crunchy tasteful cookies made with high-quality ingredients they contain no additives or preservatives. The company had earlier announced plans to increase the total number of its shops in the country to about 26 by the end of 2014 in UAE; with plans to open shops in Qatar and other GCC countries, according to Mr. Ehab Al Bakri COO of Alsa Lifestyle.
About Yoku Moku
Yoku Moku is one of the most famous Japanese confectionary brands, established in 1969. The name originated from a town in Sweden called JokkMokk, located in the Arctic Circle. The freezing weather there makes people want to keep their houses warm. Behind Yoku Moku name stands a genuine wish to bring warmth to every house with each box of its distinguished delights. A wide range of delicious butter cookies, combined with thin layers of original rich aroma milk chocolate, will pleasure most demanding gourmands. Having more than 150 stores in Japan and worldwide locations; USA, Taiwan, Korea & Thailand, Yoku Moku products have exclusive space inside Neiman Marcus and Saks Fifth Avenue department stores. Yoku Moku is the only Japanese confectionery brand that is carried in Bergdorf Goodman, a world-famous upscale department store in New York.
About Alsa Lifestyle
At Alsa Life Style, we set a new parameter for partnership underlined by our commitments and to continue to invest in our people, and the customers who remain loyal to us.
Alsa Lifestyle based out of Abu Dhabi and Dubai, the retail arm of Al Sayegh Group which holds a selection of brands from upscale to high street. The main areas of concentration for Alsa Life Style are Fashion, Watches, Cosmetics and Confectionery. Not only does Alsa Life Style operates in the UAE but also has offices in Jordan, with a fully dedicated team that reports to the UAE on monthly basis and an excellent foot print in the UAE and Jordanian malls.
Alsa Lifestyle operates under the umbrella of the 32-year-old conglomerate Al Sayegh Group chaired by Mr. Abdul Jabbar Al Sayegh and his sons Mr. Mansour & Mr. Mohammed. The Al Sayegh Group is in the fields of Electronics, Engineering & Construction (Oil and Gas), Life Style and Apparels, Food & Beverage (Restaurants)
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