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Parle Products launches Parle Happy Happy Cream Biscuits

Parle Product’s latest offering targets the urban market in India

MUMBAI, India - Feb. 17, 2014 - PRLog -- 17th February, 2014: Parle Products, one of India’s largest pioneers in the biscuit and confectionary manufacturing segment has announced the launch of Parle ‘Happy Happy Cream Biscuits. Parle Products is presenting the next chapter in the ‘Happy’ story by extending its line of Parle ‘Happy Happy Choco’ Cookies with the launch of a new variety that is Parle ‘Happy Happy Cream’ Biscuit.

The inviting look of the biscuit has been enhanced with enticing Choco shells and a delicious layer of cream inside. Happy Happy Cream will be available across India and targets the emerging urban markets. The royal azure packaging only highlights the heavenly taste and quality of the delectable biscuits.

Commenting on the launch occasion of Parle ‘Happy Happy Cream’ Biscuit, Mr. Shalin Desai, Group Product Manager, Parle Products, said, “The sandwich biscuit segment has not seen any significant launch recently, thus making it a good time to introduce Parle ‘Happy Happy Cream’ Biscuit and add yet another feather to our illustrious thinking cap. With consumer preferences and needs changing with time, we would like to offer them an option of premium sandwich biscuits with richer formulation yet value for money. This biscuit offers exactly the same.”

Parle Happy Happy Cream Biscuit is currently available across India in a pack size of 60 grams at Rs 10 price and 120 grams at Rs 20 point across kirana and modern trade outlets

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