Yes Folks it’s now a proven fact that despite what we think? Our customers which 99.9% of the time are human, can suffer stress and anxiety from the Wikipedia amounts of information we try to get them to read. It’s time to be caring business owner and stop this abuse!
The biggest culprit in this consumer cruelty? MOBILE WEBSITES.
I see it every day. When we are building Sexy Mobile Sites we advise people that less is best but with over 30+ Information buttons available the lack of compassion can be seen to build in the Marketing Departments eyes and sooner than you can say, “Nervous Breakdown” those entrusted with the Mobile Project are finding ways and means to fill up those buttons that are going to be on their new Mobile Site.
And those that have no feeling at all? Well they even add subpages!
Yes for these sadistic individuals it’s not enough to have a pretty picture of a products and a one liner such as, “Click here to Purchase” they feel the need to inspire Information Overload. They want to place the picture, and all the reasons why it’s such a wonderful product. They will go so deep into text and diagrams that the only thing missing is the family tree of the people involved in the production process!
No feelings are evident for the poor soon to be stressed out consumer as they are faced with the sweat inducing site of 31 buttons on a 6 inch screen when all they want to know is where you are and do you have what they need.
Its criminal to see the potential customer scrolling through pages and pages of useless information but worse is to hear the sigh of frustration, then witness the onset of hopelessness ending in the loss of hope and giving up as they scream…NEXT
There is hope though as a relief organisation called “Common scnerf.org” is emerging of which the Camel is a foundation member and is committed to ease the suffering of those all over the world that have been made to suffer the pain of “Information Overload”
With its program of “Sexy Mobile Sites (http://www.camelandstrawmedia.com/
Can you help? Yes by having an attitude of, “People won’t read all that Stuff” and focusing on less is best we will all be one step closer to saving the world of the dreaded, “Useless Information”
Camel and Straw Media
Camel and Straw Media