Leading the troops over this 2-day interactive event will be Pamela Wigglesworth, international corporate trainer, speaker and Managing Director of Experiential Hands-on Learning together with TV presenter and journalist Iolande Skinner, Managing Director of In the Moment Media.
Recognizing the fact that small and medium enterprises have a limited amount of time and financial resources, not to mention manpower, Ms Wigglesworth designed the SME Marketing Bootcamp to provide the strategies that will garner SMEs with the greatest marketing reach without the need for large marketing budgets.
When asked why the Bootcamp focuses on SMEs, Ms Wigglesworth responded, “First of all, I’m an entrepreneur myself and I understand the challenges small businesses have in reaching their target audience. More importantly, in Singapore over 90% of the firms are SME’s, therefore the backbone of the economy. It makes perfect sense to me that we should be helping this very important demographic of companies so they can grow their businesses locally, regionally and globally."
STJobs shares a similar aim in meeting the needs of SMEs by providing short courses to middle managers and executives through the STJOBS portal.
To learn more about the SME Marketing Bootcamp visit www.smemarketingbootcamp.com