b-Mc Creative Releases Useful Tips for Finding the Right Video Ad Production Team

TORONTO - Feb. 14, 2014 - PRLog -- b-Mc Creative is only in its second year, and already the company has been making impressive progress in a notably competitive industry. This month, they helped cement this reputation by writing an article advising businesses on the three key differentiators to look for in a video production company.

"If you base your video production requirements strictly on price, you may be missing out on other valuable opportunities where a little more time and money will get you much more in ROI," the article advises. The experience, connections, and creative input the production team can provide are ultimately the true test of whether a video production company can successfully deliver on their promise of creating ads that will stand out. They explain how investing in these particular qualities ensures that projects will be enhanced by the creativity, trust, and stability of the team.

b-Mc Creative stands out in particular with its approach to creative input. They point out that, "There's a lot of video content out there that’s just not very creative. It’s redundant, and/or based off existing templates." Investing in a company that lacks creative direction will result in ads that consumers will have trouble remembering, let alone feeling inspired by, and it's important to prioritize that "wow factor" considering that consumers are often inundated with repetitive ad messages on a daily basis. "You want to work with a company that leads, not follows," the article adds, emphasizing the value of this factor.

Video advertising remains an important aspect of marketing, especially as the new digital age opens up the possibility of targeting specific audiences via ad channels like Youtube or news sites. Videos allow businesses to connect to their potential clients on a more personal level, and they can be a very effective tool for online marketing strategies, considering that, on average, videos receive 267% more links than other posts, according to Moz.

b-Mc Creative specializes in video marketing and communication, helping businesses establish their brand and deliver their message in a way that connects with their audience. "You need to work with a company who cares for your brand, understands your goals, understands your story, and can create original videos that are uniquely yours," their article explains. It's likely we'll see many more ads from b-Mc Creative in the future, as Ontario-based businesses continue to seek them as a leading solution for video marketing. Their informative article can be viewed at www.b-mc.ca.