So whether you trade through an actual shop or some other means, you really need to optimise your local visibility. If you don't already have one, create a Google account, setup a Google Local page and this will give you a pin point on a map.
A Google Local profile allows visitors to leave reviews and you could use Google Express, a simpler version of Google AdWords to promote your page.
Ensure that your site has clear place page signals and NAP (name address, phone) consistency, especially through citations which are key indicators for search engines.
Incorporate video into your digital strategy. Online video consumption is on the increase and according to Ooyala, a company that provides online video technology products and services, mobile phone users are watching videos for longer with over half watching for 10 minutes or more, and YouTube accounts for 28 per cent of all Google searches.
Software company Adobe says that users are more than twice as likely to comment, share or like video content than non-video content.
Tips and tutorials, product and service reviews and business vlogs or news updates are among the most popular content ideas.
Think carefully about your social platforms. The social landscape is changing; image centric sites such as Pinterest, Instagram and Vine are becoming more popular and links from images can provide valuable site traffic.
Stories of Facebook's decline have been dismissed with the news that the network is rolling out auto playing videos for ad units in newsfeeds as its share price continues to prosper through huge mobile ad sales.
Google+ will finally demand our attention in 2014 for many reasons; it's "Authorship”
Google also allows brands to email followers on Google+, something that you cannot do on Facebook.
Make the most of Google Analytics. Google may have put an end to the availability of organic search keyword data but there is still a whole host of key information to be had.
By signing up to Google Webmaster Tools encrypted keyword data is still available but only lasts 90 days, so make sure you save the information on a regular basis.
Analyse on-site searches by capturing the searches visitors are doing while on your site and compare it to the most popular pages.
If you stick to no more than two keywords per page, the most popular terms will be more apparent and by using filters to segment “not provided” traffic, marketers are able to make more intelligent decisions, even though the exact keyword or term that brought them to the site is not known.
Finally, use search volume tools such as Google Ad Planner to determine search volume, or estimated clicks for particular keywords.