Mr. Vijender Mittal, Chairperson of Callino India Pvt. Ltd.; also the director and lead promoter of the Krishna Apra Group & has played a key role in changing the urban skyline through a series of highly respected real estate projects. Mr. Amit Mittal is placed as the managing director and will be concerned with the stewardship of the brand. Mr. Ashok Singhal, CEO, an experienced professional with hands on expertise in the nuances of the ready-made garments sector. Mr. Sanjay Ahuja, COO of the brand is a proficient and dynamic professional from the apparel industry and has been associated with the launch of several renowned brands. His expertise and proficiency would build brand salience for Callino in the fashion segment. Initially Callino is planning to start its venture in North India and will burgeon in the rest parts of the nation in the coming years.
Vijender Mittal, Chairperson, Callino India Pvt. Ltd., stated “once I read that ‘Simplicity is the ultimate sophistication’---
and I completely believe in these words. He also added “Callino is a status of fashion and class for men of distinction”
During the launch Callino showcased some of their versatile and elegant collection of luxurious formals and semi casuals. The exquisite range of apparels has been crafted under the trained hands of NIFTians. The heaps of shirts are the world’s rarest and most valuable collection, which is prepared by yarns obtained from pure cotton, the fabrics by David & John Anderson, Italy who are the largest and the best weavers of luxury cotton and linen. Some of the shirts from their ethereal collection were auctioned on the occasion of the launch for a charitable cause, the bidding started from Re 1 and went upto 1 lakh . The amount that got collected from the auction was donated to a charity house for the welfare of poor and destitute.
The newly launched brand is now all set to create a niche for itself in the ready to wear apparel market in India. Callino is a premium range of clothing for men that redefines style with its wide range of spectrum of formal and semi-formal and casual.