The African-American haircare market has been estimated to be a $684 million industry. “Bottom line, hair does matter. Women are in search of products that will give our hair texture a desired look. We are more willing to mix brands to get our staple products." noted McAfee. More women are transitioning to chemical-free hair care regimens because of styling versatility and an increased product base geared towards natural hair.
The purpose of The Philadelphia Natural Hair Show is to educate and provide solutions for women who choose to wear their hair naturally. This year's show will feature free style makeovers for a few lucky attendees! The Vixens Hair Studio will perform a live Big Chop as well as fresh style makeovers for the selected participants.
Show attendees will also have the opportunity to participate in a wide variety of workshops and book signings that include: fitness, health, styling tips and hair care. The Show will culminate with an interactive Natural Hair Fashion Show highlighting natural hair salons and celebrity stylists!
"I continue to be excited that women of color are celebrating their hair independence!
Additional information about the event, vending and sponsorship opportunities can be found at: phillynaturalhairshow.com.
For more information or to schedule an interview with Celena McAfee or Monique P. Eversley, please email them at: firstname.lastname@example.org.