In his talk entitled, “Non-Payment NFC,” Gilbert Leung, ACS’s Vice President, Sales and Marketing, advocated exploring more purposes for NFC. Gilbert showed successful cases of the use of NFC for improved transit, parking, marketing, loyalty programs, access control, education, and training. These application areas are not only key to bringing NFC mainstream, but also represent multiple revenue streams. A wide range of transactions can be performed through NFC devices. Desktop readers, handheld readers, and even readers modules prove that NFC can be used in different environments, and for all sorts of application areas.
Meanwhile, Chiqui Acedilla, ACS’s Sales Manager, delivered a talk entitled “Easing Into Digital Wallet through Loyalty Applications.”
Chiqui cited as an example the e-PLUS TaptoPay project, where an all-in-one, multi-purpose, stored value contactless smart card is used by patrons of the largest mall operator and retail company in the Philippines. ACS was chosen as the sole technology partner to provide this nation-wide, end-to-end loyalty and payment solution. Since launch, the project has helped enable faster, more secure, and more convenient transactions, lower cash handling costs, and generate better reports for mall facilities and tenants.
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Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 “Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at http://www.acs.com.hk/