Xavier commented: “I am delighted to be speaking at this important event and look forward to discussing how improved treatment awareness and adherence can be achieved by using big data in pharma. During my speech I will explain how Sanofi is using Social media, using examples from Twitter, Youtube and Facebook, to improve patients understanding about their pathology to increase patient compliance. To emphasise the benefits of Social media, we will review how we must assure advertising compliance within social media.”
The two-day event also features 18 industry experts covering a variety of topics aimed at helping companies understand how to create better medicine and generate new revenue streams through Big Data.
Full event information can be found at http://www.smi-
Notes to editor
Sponsorship opportunities are available for this event, please contact Alia Malick on +44(0) 20 7827 6168.
About SMi Group
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-
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More information can be found at www.smi-online.co.uk