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Green Festivals, Inc. Names Dr. Corinna Basler President

Expert in Global Business and Sustainability Will Lead Effort to Make Green Festival More Engaging and Actionable for Both Companies and Consumers

 
PRLog - Feb. 13, 2014 - ASHEVILLE, NC - Feb. 12, 2014 – Green Festivals, Inc., America’s largest and longest-running sustainability and green living event, today announced that Dr. Corinna Basler has been appointed as the organization’s president. Dr. Basler will lead efforts to expand Green Festival’s reach to businesses and consumers who share a commitment to sustainability. She brings more than ten years’ experience as an entrepreneur and business consultant in corporate social responsibility and sustainability to her new role.

Dr. Basler’s announcement was made by Roland Bleinroth, President and CEO of Messe Stuttgart Inc., the leading international tradeshow organizer and producer of Europe’s largest consumer show on sustainability, green products and fair trade.

“For more than a decade, Green Festival has been the largest marketplace in the United States for environmentally-minded companies, connecting with more than one million consumers,” said Mr. Bleinroth. “As we embark on our 13th year, we are very pleased that Corinna will be leading Green Festival to expand our ability to generate awareness of the innovative companies, global brands, national and local businesses and pioneering thinkers who share our commitment to sustainability.”

Messe Stuttgart recently joined forces with Green America and Global Exchange, two pioneering nonprofit organizations in sustainable economy and social justice issues, to oversee the operations of Green Festival. Headquartered in Germany, Messe Stuttgart brings extensive business-to-business tradeshow experience to Green Festival with a long-standing commitment to sustainability.

Prior to joining Green Festival, Dr. Basler was a strategic consultant to global sustainable economy businesses, corporations, start-ups and organizations in Germany, Asia and the United States, including CMC (spanning projects with the World Bank Group), Michael Poliza Experiences, Mercedes Benz, Merrill Lynch, eDelights and Mercado Networks. Dr. Basler also worked closely with the Maybach Family and Daimler AG in the development of the Wilhelm & Karl Maybach Family Foundation. Her work encompassed the international development of the foundation’s philanthropic cooperation with Daimler AG and the United Nations.

“In today’s green marketplace, Americans are more selective about the brands they use and the companies they support,” said Dr. Basler. “I am personally committed to sustainable lifestyle choices and I am thrilled to join an organization that educates and engages businesses and consumers around sustainability issues.”

Dr. Basler holds a Ph.D. in Business Science from the Johannes Gutenberg-University in Mainz. She received her B.S. and MBA in Business Management at Hochschule Harz, University of Applied Studies and Research in Wernigerode, Germany with a specialization in Business-to-Business and Consumer Goods Marketing, Change Management and Communications.

This year, Green Festival is taking place in New York City, (April 26-27), Washington, D.C. (May 31-June 1), Los Angeles (September 12-14), Chicago (October 24-26) and San Francisco (November 14-16). For the upcoming festivals in New York City and Washington, D.C., Green Festival partners and sponsors so far include Ford, Clif® Bar, Rudi’s Organic Bakery, Daiya, Sierra Club, Yoga Journal, Organic Spa Magazine, Natural Awakenings NYC, Natural Solutions, Greenopia and Vegetarian Times.

More information about Green Festival can be found at www.greenfestivals.org. For news and updates, follow Green Festival on Facebook (https://www.facebook.com/GreenFestival) and Twitter @GreenFestival.

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About Green Festivals
Green Festivals, Inc. organizes Green Festival®, America’s largest and longest-running sustainability and green living event. Green Festival is a vibrant, dynamic marketplace where companies and organizations come to showcase their green products, services and programs, and where people go to learn how to live healthier, more sustainable lives. Green Festival is inspiring and empowering consumers, communities and businesses to work green, play green and live green. Based in Asheville, North Carolina, the organization produces Green Festival events in Chicago, Los Angeles, New York, San Francisco and Washington D.C.  Learn more at www.greenfestivals.org.

Contact
Sakura Amend, Finn Partners
212-715-1611
***@finnpartners.com

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Source:Green Festivals, Inc.
Country:United States
Industry:Environment
Tags:tradeshow, sustainability, event, Family, Health
Shortcut:prlog.org/12282576
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