The Channel Company's Robert Faletra and Kathryn Rose Featured Speakers at IBM PartnerWorld

 
FRAMINGHAM, Mass. - Feb. 13, 2014 - PRLog -- Framingham, MA, February 13, 2014 - The Channel Company today announced that key executives, Robert Faletra, CEO and Kathryn Rose, Sales Director for the Partner Marketing Division of The Channel Company’s SharedVue platform, will be featured presenters at IBM’s PartnerWorld (http://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pwp-partnerworld-leadership-conference-2014) Leadership Conference.  The event takes place this week, February 10-13th at The Cosmopolitan of Las Vegas in Las Vegas, Nevada.

The IBM PartnerWorld Leadership Conference explores the major forces at play in the marketplace and high-value opportunities such as Big Data Analytics, Cloud, Mobile and Social Business. Attendees will learn more about why the right IT infrastructure is critically important -- whether it is consumed as a service or as combination of products and services- and identify ways to evolve their business for success in the future.

Robert Faletra will serve as a panelist on the “Changing Channels – Expert Views of the IT Channel” moderated by Mark Register, VP Software Business Partners & Midmarket, IBM, on Thursday, February 13th at 9 a.m.   Bruce Stuart, Founder of ChannelCorp and Darren Bibby, Program Vice-President, Channels and Alliances Research, IDC will join Mr. Faletra on this channel expert panel.

Kathryn Rose will present, “Energize Your Social, Web, and E-mail Marketing with IBM Digital Content and Tools,” on Thursday, February 13th at 2:00 p.m.  In this session, attendees will learn how digital content, tools and support services can bolster thought leadership and market opportunity.

“We are thrilled to be featured presenters at IBM PartnerWorld to share our expertise, as the channel IT experts, to the IBM audience,” said Robert Faletra, CEO, The Channel Company.  “The new era of IT requires that productive partnerships serve as a foundation to successful business.   With a rich history of working with today’s top vendors and solution providers, we will offer best practices on the strategies, tools and content needed to drive revenue opportunities and maximize customer success through valued partnerships.”

To learn more about this event, please visit:

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pwp-partnerworld-leadership-conference-2014

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.

Contact
Jacqueline Gannon
***@thechannelcompany.com
9192874629
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Tags:The Channel Company, Partner Marketing, IBM, Robert Faletra, Kathryn Rose
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Location:Framingham - Massachusetts - United States
Subject:Events
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