Saudi Arabia is one of the most populous countries in the MENA region and its population is expected to increase at an average annual rate of 2.1% till 2030. Consequently the 0-4 years old population is also increasing rapidly and is expected to reach 3.6 million in 2013. Further, the rapidly intensifying economy is enabling greater purchasing power. All these factors are positively impacting the growing baby food market in Saudi Arabia. Despite 6.1% food inflation, the parents continue to spend extravagantly on the baby food productswith escalated personal disposable incomes in the country. Further the hectic lifestyles, stringent work schedules have compelled the parents in the country to opt for packaged yet nutritious baby food.
“Rising awareness amongst parents of baby food formulation, growing population of children aged between 12 and 36 months and growing preference of mothers to provide their babies with the finest possible nourishment are primary factors which are expected to contribute to the growth of baby food market in Saudi Arabia in the next five years (2013-2017).”
According to the report with an increasing propensity to spend amongst the people with growing income, the need for better quality nutritious baby food will increase which will lead to a higher demand for baby food in Saudi Arabia.
The report provides detailed overview on the baby food market of Saudi Arabia and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.
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