Steve Perry Joins Denovo Brands as President

BENTONVILLE, Ark. - Feb. 12, 2014 - PRLog -- Bentonville Arkansas,February 12, 2014 – Denovo Brands, a global leader in outdoor lifestyle products, today announced the addition of Steve Perry to its Executive team.  Steve joins Denovo as President overseeing worldwide production and sales.   Steve replaces current CEO and President, John Oliphant, who will remain as CEO.

As an industry veteran, Perry brings over 25 years experience in retail sales and marketing experience and has held a number of senior roles.  Prior to joining Denovo, he held the position of SVP General Manager at IZ ON Media, where he oversaw the team responsible for Walmart and Sam’s Club.  He is also a 20 veteran of Walmart Stores Inc where he held numerous positions in Operations, Merchandising, and International.

“As we expand our offerings into key outdoor leisure areas, we recognized the need expand our leadership team”, said John Oliphant, CEO of Denovo Brands.  Steve’s expertise in retail product marketing will be a great addition to our executive team, and I’m pleased to have him on board to help execute our growth strategy.”

“I am excited to join Denovo, an industry leader in identifying functional leisure solutions for active lifestyles.” said Perry.  “Denovo’s decade of expertise and success in high quality customer focused products, strategically positions the company for continued future growth”.

Perry holds a Bachelor of Science degree in Marketing from the University of Florida.

About Denovo Brands, LLC
Innovation and quality are Denovo’s core business.  In addition to private label expertise, Denovo features brands such as Kijaro and EQUIP.   Denovo offers retailers a wide range of products that meet the functional needs of their customers and their fast paced lifestyles.  Denovo currently supplies products to leading discount and outdoor retailers around the world.  Learn more at denovobrands.com (http://www.denovobrands.com).