Birthday Cake App Brings 3d Fireworks To The Party

LOS ANGELES - Feb. 12, 2014 - PRLog -- One of the world's biggest YouTube bakers has cooked up a breakthrough in birthday parties for busy mums - a clever app that animates the top of any cake.

'Surprise Cakes' is the world's first augmented reality app for cakes. Available on iTunes and Google Play stores, the app uses gaming technology to bring any cake or dessert to life with realistic 3D fireworks bursting from the frosting.

And the fireworks theme is just the start. Ann and fellow developer, Australian game and animation lecturer, Brendan Votano, are already working on several updates to be released in the coming months.

"I'm a mum of 3 boys and so I know how difficult it is sometimes to find the time to bake something amazing for the kids' birthday parties," Ann said.

"I started wondering if there was a way to harness the tech wizardry of a tablet to bring cakes to life. From there, we dreamed up this clever little app."

The app, released a week ago, has already cracked the top 100 food and drink apps in 12 countries and gone top 5 in Ann's native country of Australia.

Ann is well-known in online baking, where her YouTube channel 'HowToCookThat' has grabbed the world's attention, with 38 million viewers tuning in for Instagram Cakes, Minions and the largest Snickers ever made.

A former dietitian and food scientist, Ann started http://howtocookthat.net and the video channel (http://youtube.com/howtocookthat) in 2011. Before long, her step-by-step tutorials gained a strong audience as word spread of the articulate Aussie baker with a geeky bent. Her culinary creations have since featured in The Huffington Post, Mashable and even on the BBC.

In under 3 years, it has grown to be third biggest online baking show worldwide.  Howtocookthat now has 450,000 subscribers and is averaging almost 4 million views every 30 days. The website attracts another 1 million views every month.

The Surprise Cakes app is available here for $1.99 on iphones and ipads: https://itunes.apple.com/us/app/surprise-cakes/id79411201...

And on GOOGLE PLAY here: https://play.google.com/store/apps/details?id=com.surprisecakes

ENDS